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About the Role

As a Campaign Manager, Retail Search, you will drive the success of Retail Media campaigns for clients, ensuring exceptional results and acting as a subject matter expert on Retail Media platforms and best practices. This role requires a deep understanding of Retail Media and a passion for driving performance, contributing valuable insights and innovative solutions.

Responsibilities

• Partner with Account Managers to develop and deliver compelling RFPs, decks, proposals, and planning recommendations based on data-driven insights.
• Develop and deliver best-in-class reporting and deliverables to clients, leveraging available Retail Media platforms and services.
• Support the integration of retailer shopper initiatives with retail media digital ads in a holistic manner.
• Develop and implement strategic campaign structures to maximize performance aligned with client goals.
• Develop optimal targeting strategy by leveraging data-driven keyword research and selection into effective keyword strategies.
• Design and implement tactical approach of retail media ads across the funnel.
• Define and implement bidding strategies, utilizing SaaS tools like Pacvue or within each Retail Media Network (RMN) platform, to optimize campaign performance.
• Develop, manage and optimize e-commerce campaigns as well as budget management.
• Conduct in-platform checks throughout campaign lifecycles to prevent budget overspend or underspend.
• Monitor campaigns’ performance across defined KPIs.
• Ensure efficient budget allocation and adjustments across campaigns and ad groups to optimize performance and maximize ROI.
• Analyze campaign performance data to identify trends, opportunities, and areas for improvement.
• Develop and deliver comprehensive reports to stakeholders, including key metrics, insights, and actionable recommendations for optimization.
• Leverage all available Retail Media campaigns data sets to enhance reporting and recommendations.
• Educate agency teams and clients on best practices and campaign objective requirements.
• Partner with Account Manager and other Campaign Managers to source proposals from media partners and liaise with Specialty Business Units (SBUs) as required.
• Monitor client goals and KPIs to ensure timely and successful campaign delivery.
• Build strong collaborative relationships with planning teams and specialty business units (SBUs).

Requirements

• Professional or educational background in Retail Media or Advertising.
• 1-2 years experience in Amazon Ads console with a focus on Sponsored Ads (Sponsored Search, Sponsored Brands, Sponsored Brands Video, Sponsored Display).
• Proficiency in using 3P SaaS platforms or data aggregators for Retail Media such as Pacvue or Skai is highly desirable.
• Mid/Intermediate level experience in other Retail Media networks (Advance by Loblaws, Wal-Mart Connect, Instacart, Criteo).
• Comprehensive experience in retailer managed Shopper campaigns & programs (e.g., Walmart, Loblaws, Flipp, others) would be considered a plus.
• Proven ability to understand high-level client goals and translate them into effective e-commerce strategies.
• Understanding of broader media planning and buying to ensure integration and coordination with wider media objectives.
• Previous experience working within an advertising agency or with a media partner.
• Demonstrated ability to effectively apply knowledge and insights gained from research resources.
• Strong working understanding of the e-commerce industry and platforms, including major players and supporting technology (e.g., Criteo, Helium 10, Profitero).
• Passion for retail media, e-commerce strategy, data, emerging media, and technology.
• Professional learning agility with a passion for continuous development.
• Client service oriented with a proactive approach to problem solving, assisting the team, and self-development.
• Excellent communication skills (both written and verbal).
• Highly developed organizational skills with a strong attention to detail and accuracy.
• Proficient in Microsoft Office Suite (Word, Excel, and PowerPoint).

Skills

• Retail Media
• Advertising
• Amazon Ads console
• Sponsored Ads
• Sponsored Search
• Sponsored Brands
• Sponsored Brands Video
• Sponsored Display
• 3P SaaS platforms
• Data aggregators
• Pacvue
• Skai
• Advance by Loblaws
• Wal-Mart Connect
• Instacart
• Criteo
• Shopper campaigns
• Shopper programs
• Walmart
• Loblaws
• Flipp
• E-commerce strategies
• Media planning
• Media buying
• E-commerce industry
• E-commerce platforms
• Helium 10
• Profitero
• Microsoft Office Suite
• Word
• Excel
• PowerPoint

Work Type

• Hybrid

Experience Level

• 1-2 years experience in Amazon Ads console
• Mid/Intermediate level experience in other Retail Media networks
• Comprehensive experience in retailer managed Shopper campaigns & programs

Salary/Compensations

• $45,000 - $55,000

Benefits

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days.
• Four-day long weekends.
• Half-day summer Fridays.
• Meeting-free Friday afternoons year-round.
• Flexible hybrid work model.
• Focus on personal development with formal training opportunities.
• Mental health training.
• Inclusion education for everyone.
• Chance to be part of and grow within a global network of agencies.
• Opportunity to contribute to company culture by joining employee groups.

About the Company

• At Omnicom Media Canada, careers are designed for growth.
• We’ve purposefully crafted a transformative talent experience built with accountability in action - focused on community, impact, and opportunity.
• Community - We build a culture where our people show up for each other, grow together, and win together.
• Impact - Your work creates real outcomes — for clients, for the business, and for the industry.
• Opportunity - We give you the runway, resources, and support to keep rising — on your terms and at your pace.
• Omnicom Media Canada is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity, and Equity through Action (IDEA).
• This commitment ensures our workforce reflects the rich cultural mosaic of Canada, shaping how our teams, leadership, and client relationships thrive.

Equal Opportunity

• Omnicom Media Canada is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity, and Equity through Action (IDEA).
• This commitment ensures our workforce reflects the rich cultural mosaic of Canada, shaping how our teams, leadership, and client relationships thrive.