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About the Role

The Associate Director, Programmatic is responsible for delivering successful audience-based programmatic media programs across a portfolio of KINESSO clients. This role provides thought leadership on audience strategies, optimization, and campaign architecture, serving as a key lead in expanding relationships with agency partners. The position requires a highly collaborative, analytical individual who uses data-enabled problem-solving to ensure flawless campaign execution and exceed client goals.

Responsibilities

Manage a team of programmatic professionals ensuring flawless technical setup and client objective alignment for all campaigns.
Oversee campaign execution and optimization based on historical performance and broader agency objectives.
Communicate and recommend technical solutions to agency partners that drive client business results.
Proactively manage potential campaign performance issues and identify optimization opportunities.
Review and approve campaigns, ensuring budget alignment, accurate naming conventions, and appropriate DSP selection.
Ensure client expectations are met and adapt strategies as required.
Build and set up campaign reports within the reporting dashboard.
Support finance primes and senior leadership with ad hoc reports and insights.
Recommend and implement process improvements for team efficiency and effectiveness.
Ensure processes are effectively communicated and consistently adhered to by team members.
Understand business objectives and challenges to uncover new opportunities for products and solutions.
Act as a subject matter expert and develop partnerships with DSPs to stay updated on new features and address technical issues.
Ensure team members are trained and certified in required areas.
Oversee the team to ensure utilization of advanced optimization techniques.
Proactively present strategic brand solutions to client teams.

Requirements

Professional or educational background in Marketing or Advertising.
Leadership and advanced experience in programmatic, digital display, search, trafficking, ad operations, or site analytics optimization.
Experience optimizing campaigns (e.g., display campaigns, SEM, trafficking).
Familiarity with ad serving and campaign management tools (e.g., DoubleClick, Google Analytics, Google Ad Sense).
Basic understanding of tagging for analytics.
Fundamental knowledge of online media metrics and analysis.
Learning agility with a passion for continuous development.
Excellent communication skills (both written and verbal).
Highly developed organizational skills with attention to detail and accuracy.
Excellent ability to manage and prioritize time effectively.
Ability to work collaboratively as well as independently.
Proactive approach to problem solving, assisting the team, and self-development.
Ability to develop and foster relationships with media partners.
Proficient in Microsoft Office Suite (Word, Excel, and PowerPoint).
Demonstrated ability using Excel, with knowledge of pivot tables, basic formulas, and visualizations.

Skills

Programmatic
Digital Display
Search
Trafficking
Ad Operations
Site Analytics Optimization
Campaign Optimization
Ad Serving Tools
Campaign Management Tools
DoubleClick
Google Analytics
Google Ad Sense
Tagging for Analytics
Online Media Metrics
Analysis
Microsoft Office Suite
Excel
Pivot Tables
Basic Formulas
Visualizations

Location

Remote
Hybrid

Work Type

Hybrid

Experience Level

Associate Director
Leadership experience

Salary/Compensations

$70,000 - $80,000 CAD

Benefits

Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days.
Four-day long weekends.
Half-day summer Fridays.
Meeting-free Friday afternoons year-round.
Flexible hybrid work model.
Focus on personal development with formal training opportunities.
Mental health training.
Inclusion education.
Chance to be part of and grow within a global network of agencies.
Opportunity to contribute to company culture by joining employee groups.

About the Company

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities.
Omnicom is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law.

Equal Opportunity

Omnicom is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law.
If you require an accommodation in any aspect of the selection process, please reach out to canadatalent@mbww.com