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About the Role

This Brand and Marketing Manager role will act as the key brand and marketing point of contact for the US region, supporting market-specific initiatives and ensuring alignment with global brand strategy. The role will work closely with US MBD stakeholders to translate global campaigns into impactful regional activation. The Brand and Marketing Manager leads and coordinates marketing projects and campaigns that support the firm’s priorities, enhance its reputation, and demonstrate value to clients.

Responsibilities

Manage creative marketing and brand projects, ensuring outputs meet global standards for quality, consistency, and brand governance.
Lead and coordinate marketing projects originated in or adapted for the US region, ensuring local market relevance.
Advise US stakeholders on the best approach, channels, and assets for regional marketing execution.
Support pragmatic solutions within brand parameters and flag creative concerns.
Support the allocation of new briefs with the senior marketing and brand team.
Oversee production of creative assets across digital, print, and motion channels, working with internal and external suppliers.
Provide excellent service to internal clients and add value through guidance on project approach and marketing deliverables.
Quality check work before delivery to stakeholders.
Build and maintain strong working relationships with senior stakeholders, project sponsors, and cross-functional teams.
Coordinate with business stakeholders to set and meet project expectations and manage planning discussions.
Coordinate with business development colleagues to ensure creative deliverables support campaign objectives.
Partner closely with the US-based designer for efficient resourcing, high-quality outputs, and global brand alignment.
Coordinate briefs, reviews, and project priorities jointly with the designer for clarity and effective workflow.
Provide strategic guidance to the US designer on brand requirements, stakeholder expectations, and project context.
Act as the first point of contact for brand-related queries from US colleagues.
Provide guidance on brand usage, tone of voice, and visual identity for consistent application.
Manage the approval of marketing and design materials produced in the region, escalating to Global Brand as needed.
Oversee the regional brand governance process, ensuring compliance with global brand standards.
Maintain and manage US-specific brand assets, templates, and guidance materials.
Manage US merchandise and promotional items, including selection, supplier coordination, stock control, and usage guidance.
Partner with the Global Brand team to identify and address regional brand risks or inconsistencies.
Maintain project documentation using workflow tools for transparency and effective team communication.
Support the implementation of new creative processes and tools to drive operational excellence.
Proactively manage timelines, contingency plans, and process improvements to streamline business operations.

Requirements

Proven experience of end-to-end project management of corporate/brand communications across print and digital.
Proven experience of delivering to exacting client service standards.
Experience managing content-heavy projects created in MS Office and the Adobe suite.
Working knowledge of InDesign or Adobe Creative Suite software is very useful.
Experience of proofreading/checking.

Skills

Meticulous attention to detail and accuracy.
Ability to build strong working relationships with stakeholders and colleagues.
Ability to facilitate meetings, actively listen, and drive outcomes.
Ability to anticipate challenges/implications.
Ability to use initiative.
Proven ability to successfully 'own' and run multiple projects.
Proficient in Microsoft Office (particularly PowerPoint).
PC and Mac literate.
Strong influencing, interpersonal, and communication skills.
Excellent written and spoken English.
Ability to work under pressure and to tight timelines with fast iteration and turnaround.
Comfortable dealing with multiple changes and the challenge of immediacy.
Ability to develop knowledge of the client’s brand and how to implement it.
Understand the impact of stakeholder feedback on process and deadlines.
Highly methodical and organised approach to work.
Professional, confident, and calm under pressure.
Organised with an adaptable mindset to cope with fluid project requirements.
Resilient, driven, and energetic with a positive attitude.
Quick to learn with excellent time-management skills.
Strong team player – warm and approachable.

Location

Work Type

Full-time

Experience Level

Experience

Salary/Compensations

$80,000 to $100,000

About the Company

Freshfields is a global law firm with a long-standing track record of successfully supporting the world’s leading national and multinational corporations, financial institutions and governments on complex, business-critical mandates.
With our history spanning nearly three centuries, we continue to operate at the forefront of law, setting new standards, giving our clients the edge in achieving their objectives and attracting the best talent across the world.
Our 2,800-plus lawyers and other legal professionals deliver results worldwide through our own offices and alongside leading local firms.
Our people are our strength, and we foster a diverse, supportive environment where everyone can thrive.
We work as one firm across borders, delivering creative solutions and making a positive impact in our communities.
A creative group ranging from client managers and communications experts to designers and data wizards, our Marketing and Business Development team are a dynamic and talented global team, operating in a fast-moving environment.
Some of us shape the client strategy, create campaigns that travel and lead our digital presence.
Others work with journalists, put on high-profile events, tell compelling stories, and tackle complex business issues.
Together, we define the client experience and shape the perception of Freshfields around the globe.
Freshfields US LLP is proud to be an equal employment employer.
Freshfields US LLP is an Equal Employment Opportunity employer and provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures.

Equal Opportunity

Our policies and practices will be free from unlawful discrimination based upon race, color, ethnicity, religion, creed, sex (including pregnancy, childbirth or related medical conditions), national origin, citizenship, immigration status, ancestry, age, marital status, protected veteran status, military service, disability, medical condition, genetic information, sexual orientation, gender identity, or any basis prohibited under federal, state or local law.
We strive to promote an atmosphere that encourages equal opportunities and prohibits discriminatory practices, including sexual harassment.
If you have any difficulty using our online system and you need an accommodation due to a disability, you may use the alternative email address below to contact us about your interest in employment at BusinessServicesRecruitment@Freshfields.com , or you can send your resume to BusinessServicesRecruitment@Freshfields.com , or you can call us at +1-212-277-4000.