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About the Role

This senior role is responsible for driving the go-to-market strategy for a specific portfolio of products, developing compelling product positioning and messaging, orchestrating successful product launches, and enabling sales teams. The successful candidate will translate product capabilities into clear value for customers, impacting key business objectives.

Responsibilities

• Develop and own the end-to-end go-to-market (GTM) strategy for new product launches and feature releases, from planning to execution and measurement.
• Create differentiated product positioning and messaging that clearly articulates the product's value proposition and resonates with target customer segments.
• Act as the key liaison between Product Management, Sales, and Marketing teams to ensure strategic alignment and a cohesive customer experience.
• Build and deliver comprehensive sales enablement toolkits, including battle cards, pitch decks, product demos, and training sessions.
• Actively monitor market and industry trends, conduct competitive analysis, and gather customer insights to inform product strategy and marketing campaigns.
• Collaborate with demand generation teams to design and create integrated marketing plans that drive awareness and pipeline for your product portfolio.
• Manage the product marketing budget, ensuring a high return on investment and measuring the effectiveness of all programs and tactics.
• Act as a subject matter expert and resource for colleagues, leading project teams and mentoring junior members of the marketing organization.
• Drive the event strategy for key industry conferences and customer marketing events including speaker selection, content creation, messaging, and related event staff management.
• Own the top of funnel marketing strategy and performance.

Requirements

• Typically requires 7-15+ years of relevant experience, with a significant focus on B2B product marketing.
• Requires specialized depth and/or breadth of expertise in product marketing principles, including GTM strategy, positioning, and sales enablement.
• Proven ability to work independently in a fast-paced environment, seeking guidance in only the most complex situations.
• Candidates must be authorized to work in the United States without sponsorship.
• Pursuant to the Arizona Civil Rights Act, criminal convictions are not an absolute bar to employment.
• Pursuant to Illinois Law, applicants are not obligated to disclose sealed or expunged records of conviction or arrest.
• Pursuant to Columbia, SC ordinance, this position is subject to a background check for any convictions directly related to its duties and responsibilities. Only job-related convictions will be considered and will not automatically disqualify the candidate.
• If you are a California resident as defined in the California Consumer Privacy Act (CCPA) please view our Supplemental Privacy Statement which describes your rights and disclosures about your personal information.
• Pursuant to the Los Angeles Fair Chance Initiative for Hiring Ordinance, JLL will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
• Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Skills

• Proficient with data and analytics
• Budget creation and monitoring
• Leveraging/using AI
• Delivering both in-person and virtual presentations
• Providing direction to others
• Leading cross-functional teams to solve complex problems using sophisticated analytical thought
• Communicates difficult concepts effectively
• Negotiates with others to adopt a different point of view
• Politically savvy
• Can manage stakeholder relationships with minimal supervisor intervention

Location

• Atlanta, GA
• Chicago, IL
• Dallas, TX
• New York, NY

Work Type

• On-site

Experience Level

• 7-15+ years of relevant experience
• Senior role

Salary/Compensations

• 128,000.00 – 173,000.00 USD per year

Benefits

• 401(k) plan with matching company contributions
• Comprehensive Medical, Dental & Vision Care
• Paid parental leave at 100% of salary
• Paid Time Off and Company Holidays
• Early access to earned wages through Daily Pay

About the Company

• JLL empowers you to shape a brighter way. Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients.
• We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong.
• JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health.
• At JLL, we harness the power of artificial intelligence (AI) to efficiently accelerate meaningful connections between candidates and opportunities.
• JLL Privacy Notice Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Generally the personal information we collect from you are for the purposes of processing in connection with JLL’s recruitment process. We endeavour to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely. For more information about how JLL processes your personal data, please view our Candidate Privacy Statement. For additional details please see our career site pages for each country.
• For over 200 years, JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties. A Fortune 500® company with operations in over 80 countries around the world, our employees bring the power of a global platform combined with local expertise. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAYSM. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com.

Equal Opportunity

• For candidates in the United States, please see a full copy of our Equal Employment Opportunity policy here.
• Jones Lang LaSalle (“JLL”) is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process – including the online application and/or overall selection process – you may email us at HRSCLeaves@jll.com. This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page > I want to work for JLL.