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About the Role

The Paid Social Manager is responsible for leading the strategy, setup, optimization, and performance of paid social campaigns across dentsu’s clients. This role acts as a day‑to‑day client partner and internal leader, ensuring paid social work drives business outcomes, aligns with dentsu’s integrated performance approach, and contributes to connected media solutions across the network.

Responsibilities

• Collaborate with Client Leads, Strategy, and cross‑channel teams to define paid social strategies aligned with the broader media and business objectives.
• Translate dentsu’s audience‑first, data‑driven approach into actionable paid social tactics and recommendations.
• Stay current on platform innovations, dentsu tools/tech, and industry trends to proactively identify opportunities for clients.
• Lead end‑to‑end setup of paid social campaigns across Meta, TikTok, Pinterest, Snapchat, Twitter/X, and emerging platforms.
• Conduct audience and competitive research using dentsu tools (where applicable) to inform targeting strategies.
• Build and QA campaign structures, tracking, creative rotations, and platform settings to ensure operational excellence.
• Ensure accurate trafficking and adherence to dentsu and client best practices.
• Monitor campaign performance daily and optimize for efficiency, performance KPIs, and full‑funnel business outcomes.
• Use dentsu measurement frameworks (e.g., test & learn agendas, brand lift, incrementality testing) to improve campaign contribution.
• Partner with Analytics and cross‑channel teams to understand impact holistically across platforms.
• Deliver clear, consistent reporting with strong narrative storytelling — insights, implications, and recommended actions.
• Ensure all reporting meets dentsu’s quality standards, leveraging dashboarding tools where applicable.
• Present performance updates to clients and internal leadership with confidence and clarity.
• Act as a strategic and solutions‑focused day‑to‑day contact for clients.
• Understand client business priorities and connect paid social performance to their KPIs and organizational goals.
• Provide guidance to clients on creative best practices, measurement approaches, and new opportunities.
• Coach, mentor, and develop Analysts and Coordinators on campaign execution, optimization, and reporting.
• Work collaboratively within dentsu’s integrated model — Media, Strategy, Analytics, Creative, and CXM teams.
• Contribute positively to team culture by sharing knowledge, best practices, and learning across the paid social community.

Requirements

• Post-secondary education in Media, Advertising, Marketing, Business Administration, Communications, or related field.
• 3+ years of hands‑on paid social experience, ideally within a digital performance agency or in‑house performance team.
• Proven experience managing campaigns across major social platforms.
• Understanding of third-party tracking, pixels, tags, and measurement.
• Knowledge of Google Analytics or similar tools (an asset).
• Strong proficiency in Excel and/or data visualization platforms.
• Analytical and performance‑driven with strong numeracy.
• Detail‑oriented with exceptional QA standards.
• Strong communicator — able to simplify complexity for clients and internal partners.
• Calm, solutions‑oriented, and effective in fast‑paced environments.
• Demonstrates integrity, collaboration, and a growth mindset aligned with dentsu values.

Skills

• Meta Ads Manager
• TikTok Ads
• Pinterest Ads
• Snapchat Ads
• Twitter/X

Location

• Toronto

Work Type

• Full time
• Permanent

Experience Level

• 3+ years of hands‑on paid social experience

Education Level

• Post-secondary education in Media, Advertising, Marketing, Business Administration, Communications, or related field.

Salary/Compensations

• $80k-$85k

Benefits

• A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

About the Company

• Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes.
• Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market.
• We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms.
• Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.
• For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences.
• Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact.
• Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet.
• Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future.
• Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

Equal Opportunity

• We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results.
• We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work.
• We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best.
• If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsu.com or to begin a conversation about your individual accessibility needs throughout the hiring process