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About the Role

Publicis Media is the second-largest media agency network globally, part of the French communication group Publicis Groupe. We operate through global agency brands Zenith, Starcom, and Spark, managing strategic communication consulting in over 100 countries. Central specialist teams support clients in Data and Technology, Analytics and Insights, Research, Content, Performance, Buying, and Business Development.

Responsibilities

Independently plan, implement, and optimize programmatic campaigns (Display, Video, CTV, DOOH, Audio) with a focus on performance and branding.
Control and manage large advertising budgets and ensure adherence to defined KPIs.
Continuously optimize campaigns using data-driven insights, create performance reports, and develop strategic recommendations.
Oversee the implementation of tracking and AdTech solutions to measure campaign success and increase efficiency.
Proactively analyze new trends and technologies in Programmatic Advertising and Media to foster innovative campaign approaches.

Requirements

Professional experience in Media Activation with a focus on Programmatic Advertising.
Experience with DSPs: Good knowledge and practical experience using DSPs (Demand-Side Platforms) such as DV360, The Trade Desk, Amazon DSP, and other AdTech solutions.
Analytical skills: Strong ability to interpret KPIs and derive data-driven optimization strategies.
Technical understanding: Expertise in implementing and using tracking systems and experience with AdTech tools.
Language skills: Good command of English, both written and spoken, for working in an international environment.

Skills

Programmatic Advertising
DSP usage (DV360, The Trade Desk, Amazon DSP)
AdTech solutions
Data analysis
KPI interpretation
Tracking systems
Performance optimization
Budget management
English

Location

Berlin
Düsseldorf
Frankfurt am Main
Hamburg
Munich
Remote (up to 6 weeks per year)

Work Type

Hybrid
Full-time

Benefits

Digital learning platform
Individual career prospects and structured development
Extensive national and international development programs
Open feedback culture with structured performance management
Mentoring program
Possibility to work worldwide for up to 6 weeks per year
Hybrid work model
Flexible working hours
Company childcare (emergency care)
Subsidy for Deutschlandticket
BusinessBike
Overtime compensation
30 days of vacation plus additional special leave days
Agency sports | Urban Sports Club
Mental Health Program and Working with Cancer Policy
Diversity, Equity & Inclusion initiatives
Sustainability Squad
Social Projects
Welcome Week
Buddy program
Intensive onboarding

About the Company

Publicis Media is the second-largest media agency network globally and part of the French communication group Publicis Groupe.
As a global holding company, Publicis Media thrives through its global agency brands Zenith, Starcom, and Spark, which manage and continuously develop client business in strategic communication consulting in over 100 countries.
Additionally, central specialist teams at Publicis Media support the agencies' clients in the areas of: Data and Technology, Analytics and Insights, Research, Content, Performance, Buying, and Business Development.

Equal Opportunity

We value diversity and are excited to learn how your previous experience could enrich our team.