Creative Director Konzept & Text (m/w/d) at LHLK Agentur für Kommunikation | Munich, Bavaria, Germany | Rezi

Creative Director Konzept & Text (m/w/d) at LHLK Agentur für Kommunikation

Creative Director Konzept & Text (m/w/d)

LHLK Agentur für Kommunikation · Munich, Bavaria, Germany

3 weeks ago

Creative Director Konzept & Text (m/w/d)

LHLK Agentur für Kommunikation · Munich, Bavaria, Germany

25 days ago
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About the Role

We are looking for a creative mind to develop innovative ideas and communication strategies for brands, organizations, and socially relevant topics. You will lead the conceptualization and execution of campaigns across various channels, including PR, social media, and content.

Responsibilities

  • Development of creative leitmotifs and Big Ideas, campaign concepts, and storylines for brands, organizations, and socially relevant topics.
  • Leadership and translation into adaptable communication measures – including PR activations, social concepts, content formats, and campaign mechanics.
  • Responsibility for the textual output from claims and headlines to comprehensive concepts, including the targeted use of AI.
  • Presentation of ideas and concepts to clients – convincing, empathetic, and to the point.
  • Close collaboration with strategy/consulting, editorial, and digital units.
  • Establishment and expansion, as well as leadership of an interdisciplinary Creative Unit comprising designers and future copywriters.
  • Management of the Creative Unit, including resource planning, coordination of freelancers, and co-responsibility for budgets and profitability.

Requirements

  • Several years of experience as a conceptualizer, copywriter, and creative director in a creative or communications agency.
  • Outstanding conceptual strength and excellent command of language.
  • Demonstrable experience in developing Big Ideas that extend beyond classic campaign motifs into PR, social media, and activation (preferably with evidence of PR awards).
  • Experience in clear, collegial, and inspiring leadership of creative teams.
  • Confident handling of resource and budget management, as well as coordination of freelancers.
  • Strong economic and strategic thinking, brand understanding, and campaign expertise.
  • Broad industry experience, e.g., in energy, FMCG, mobility, technology, and agriculture.
  • Strong presentation skills and high customer orientation.

Skills

  • AI
  • PR
  • Social Media
  • Content Creation
  • Campaign Management
  • Budget Management
  • Resource Management
  • Team Leadership

Location

  • Office-based with flexible remote work options

Work Type

  • Hybrid
  • Full-time

Experience Level

  • Multiple years of experience

Benefits

  • Structured onboarding
  • Personal mentoring
  • Diverse and individual development opportunities through internal and external training
  • Combination of office collaboration and flexible mobile working
  • Centrally located offices, easily accessible by public transport or JobRad
  • Additional vacation day in your birthday month ('FeierDICHtag')
  • 3 weeks of Workation (within Germany or EU)

About the Company

  • A dynamic agency that, as part of the LHLK Group, focuses on future-oriented industries and belongs to the international agency platform Paritee.
  • We shape the future with communication. Close. Forward. Effective. #EchtLHLK