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About the Role
This is a highly collaborative role where you'll partner with sales leaders, technical specialists, vendors and the wider marketing team to create campaigns that generate opportunities, strengthen customer engagement and support revenue growth. If you're a commercially minded B2B marketer who enjoys translating technical capabilities into compelling customer stories, we'd love to hear from you.
Responsibilities
- Develop and execute integrated marketing programs that drive pipeline growth and customer acquisition.
- Partner closely with Cyber, Cloud and Sales leaders to align marketing activity with business priorities.
- Deliver demand generation campaigns across digital, events, webinars, partner marketing and nurture programs.
- Support account-based marketing initiatives targeting strategic customers and opportunities.
- Develop compelling messaging, content and campaign assets that resonate with business decision-makers.
- Monitor campaign performance, analyse results and continually optimise outcomes.
- Work with vendors, agencies and internal stakeholders to maximise campaign effectiveness and ROI.
- Contribute to sales enablement activities that support lead conversion and business growth.
Requirements
- 5+ years' experience in B2B marketing, demand generation, field marketing or campaign management.
- Experience within Cyber Security, Cloud, managed services, software or technology services environments.
- Strong understanding of sales pipelines, lead generation, conversion metrics and revenue-focused marketing.
- Proven track record delivering campaigns that contribute to business growth and commercial outcomes.
- Experience across ABM, partner marketing, digital campaigns, webinars, events and nurture programs.
- Strong analytical skills with experience using CRM, marketing automation and reporting tools.
- Excellent stakeholder management, communication and project management capability.
Skills
- B2B marketing
- Demand generation
- Field marketing
- Campaign management
- Cyber Security
- Cloud
- Managed services
- Software
- Technology services
- Sales pipelines
- Lead generation
- Conversion metrics
- Revenue-focused marketing
- ABM
- Partner marketing
- Digital campaigns
- Webinars
- Events
- Nurture programs
- Analytical skills
- CRM
- Marketing automation
- Reporting tools
- Stakeholder management
- Communication
- Project management
Experience Level
- 5+ years' experience
Benefits
- Flexible working arrangements
- Supportive team culture
About the Company
- At Interactive, we help organisations solve complex technology challenges across Cyber Security, Cloud, Digital Workplace, Data & AI and Managed Services.
- At Interactive, people are at the centre of everything we do. We foster a culture built on trust, collaboration, innovation and continuous learning.