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About the Role

Blue Education seeks a Growth Marketing Lead to establish its UK market presence, build brand awareness, credibility, and audience engagement. This hands-on role involves developing positioning, creating content, testing channels, and building a repeatable marketing engine, with an initial focus on content, community, and brand-led growth.

Responsibilities

• Build and execute Blue Education’s UK growth marketing strategy, focusing on brand awareness, content, community, and audience growth.
• Develop clear positioning and messaging for Blue Education’s expertise, services, and technology-enabled products.
• Build and manage a repeatable content engine for parents, students, schools, and education partners across channels like LinkedIn, Instagram, TikTok, YouTube, Search, and email.
• Produce high-quality content including short-form video, social media posts, thought leadership articles, campaign copy, landing page content, email content, and educational materials.
• Utilize AI tools for content ideation, copywriting, scripting, design, video editing, repurposing, localization, and performance analysis.
• Test various messages, content angles, formats, audiences, and channels to identify market resonance.
• Build relationships and credibility with audiences such as parents, students, schools, educators, counsellors, creators, and sector partners.
• Manage freelancers, editors, designers, creators, KOLs, or agencies as needed, while remaining involved in execution.
• Collaborate with the leadership team to translate business priorities into marketing campaigns and content initiatives.
• Track performance across content, audience growth, engagement, qualified inquiries, booked calls, conversion indicators, and channel learning.
• Develop workflows, templates, and operating processes for efficient scaling of marketing output.
• Contribute to defining the future of Blue Education’s marketing function.

Requirements

• Approximately four to six years of experience in growth marketing, content marketing, brand marketing, community marketing, social media marketing, or a related field.
• Proven experience in building awareness, audience, or community for an early-stage company, new product, or new market.
• Strong hands-on content creation skills across written, visual, and short-form video formats.
• Solid understanding of UK-facing digital channels including LinkedIn, Instagram, TikTok, YouTube, Google/Search, email, and webinars.
• High comfort level using AI tools for content creation, copywriting, ideation, design, editing, research, and workflow efficiency.
• Ability to translate complex subject matter into clear, engaging, and credible content.
• Good commercial judgment and understanding of marketing's contribution to audience growth and commercial opportunity.
• Strong written English and ability to produce persuasive, audience-appropriate marketing copy.
• Good creative and visual judgment, especially for social and video content.
• Comfortable working in a fast-paced, evolving marketing environment.
• Effective management skills for freelancers, creators, agencies, or KOLs.
• High ownership mentality and willingness to be hands-on with execution.

Skills

• Growth marketing
• Content marketing
• Brand marketing
• Community marketing
• Social media marketing
• Content creation (written, visual, short-form video)
• AI tools for marketing
• Digital channel management (LinkedIn, Instagram, TikTok, YouTube, Google/Search, email, webinars)
• Messaging and positioning development
• Performance tracking
• Freelancer/agency management
• SEO
• Landing pages
• Email marketing
• Marketing automation
• Creator partnerships
• Influencer programs
• Community initiatives

Location

• London

Work Type

• Hybrid

Experience Level

• Mid-level

Salary/Compensations

• £55,000–£70,000

Benefits

• Performance-related bonus
• Performance-based equity options
• Private medical insurance
• Paid annual leave and public holidays
• Professional development support
• Access to leading AI and marketing tools
• Budget for content production, campaign testing, creators, events, and marketing platforms

About the Company

• Blue Education's mission is to empower students towards academic excellence and personal growth, helping them achieve their dreams of attending prestigious universities.
• The company provides comprehensive, personalized, and culturally sensitive tutoring services for international students.
• Core values include Excellence, Diversity and Inclusivity, Individualised Approach, Global Perspective, and Continuous Learning.
• Blue Education aims to build greater awareness and trust in the UK market through established education services and emerging technology-enabled products.