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About the Role
This senior role offers the opportunity to deeply engage with a well-known hospitality and leisure brand, driving bold ideas to enhance customer discovery and brand perception. You will integrate customer desires, business capabilities, and cultural trends into marketing strategies that build demand and generate conversation.
Responsibilities
- Operate as a senior leader contributing to strategic discussions across brand, customer, product, trading, and growth.
- Shape marketing beyond traditional campaigns, influencing product, proposition, and experience decisions including naming, messaging, and launch planning.
- Act as the senior custodian of the brand, defining its presence across all touchpoints and ensuring it evolves while retaining its core appeal.
- Develop an always-on marketing rhythm, building an in-house creative engine for social, UGC, video, photography, and PR.
- Own organic social media, earned media reach, and identify impactful creators, cultural moments, and partnerships.
- Lead paid acquisition strategy in collaboration with internal specialists and external partners, aligning with commercial performance goals.
- Drive commercial growth through brand, content, and channel activities, expanding revenue beyond core purchases into areas like merchandise and events.
- Lead and develop a 12-person Brand & Marketing team, fostering a culture of pace, creativity, accountability, and commercial awareness.
Requirements
- Senior brand marketing leadership experience in a consumer-facing business.
- Strong track record in always-on marketing, campaigns, creative, and content.
- Experience leading or strongly influencing organic social, PR, influencer marketing, partnerships, and earned media.
- A strong instinct for audiences, platforms, and cultural moments that drive modern consumer brands.
- Solid understanding of paid acquisition, performance marketing, digital, CRM, e-commerce, and SEO/GEO.
- Experience leading internal teams and managing external partners effectively.
- Strong commercial awareness and the confidence to challenge constructively across functions.
- Excellent written, verbal, and visual judgment.
- Experience in experience-led or lifestyle-driven consumer brands (leisure, hospitality, travel, entertainment, sports, active lifestyle, retail, subscription, or similar).
- Multi-site or location-led experience.
- Experience with seasonal trading.
- Experience with merchandise, branded environments, or physical touchpoints.
- Experience with B2B, groups, or corporate alongside B2C.
Skills
- Brand Strategy
- Brand Guardianship
- Marketing Strategy
- Campaign Management
- Creative Development
- Content Creation
- Social Media Marketing
- Influencer Marketing
- Public Relations (PR)
- Partnerships
- Paid Acquisition
- Demand Generation
- Commercial Growth
- Team Leadership
- Customer Insight
- Performance Marketing
- Digital Marketing
- CRM
- E-commerce
- SEO/GEO
Location
- Remote (UK)
- Regular UK travel
Work Type
- Remote
- Hybrid
Experience Level
- Senior
- Director Level
Salary/Compensations
- Competitive six-figure package
- Performance bonus
- Long-term incentive plan launching January 2027
About the Company
- One of the UK's best-known Hospitality and Leisure brands.
- Operates a national network of experience-led locations.
- Welcomes millions of visits annually.
- Has strong brand awareness and genuine emotional equity.
- A brand customers remember long after their visit.
Equal Opportunity
- An equal opportunities employer committed to building a diverse and inclusive workplace.
- Applications are welcomed from all qualified candidates regardless of age, disability, gender identity, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.
- Committed to ensuring a fair and accessible recruitment process.