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About the Role

This is a build-and-scale role focused on owning a consumer experience domain, raising quality standards, growing a high-performing team, and building design-technology and AI-native capabilities to ship ambitious products. The role requires a maker and leader who leads through their work, not solely through strategy or people management. The level (Director or Senior Director) will be determined by the candidate's experience and the final scope of the domain.

Responsibilities

Lead, coach, and inspire a multidisciplinary team across multiple consumer surfaces, staying hands-on by reviewing designs, participating in critiques, and driving clarity.
Solve problems from first principles, help the team make hard decisions, focus on outcomes, and implement appropriate structure to ship great work quickly.
Set and uphold an extremely high craft bar for UX flow, UI, layout, typography, motion, micro-interaction, and visual storytelling.
Own a consumer experience domain end-to-end, ensuring quality and delivery from problem framing to shipped product across brands and markets.
Champion and scale the design system (Zest) and modern UI foundations, improving the connection between design and engineering through prototyping and design-to-code workflows.
Integrate AI into the design workflow to accelerate discovery, generate/validate prototypes, and shorten design-to-delivery cycles.
Partner with Product and Engineering to align on priorities, make tradeoffs, unblock delivery, and advocate for optimal experiences.

Requirements

A track record of leading and growing high-performing design teams in consumer (B2C) companies, including hiring, coaching, and developing designers.
Ability to thrive in ambiguous, fast-changing environments and drive solutions proactively.
Demonstrated success in shipping great software at scale, owning execution across a product line and features.
Strong visual and interaction sensibility with a high personal bar for detail.
Fluency at the design–engineering boundary, including design systems, component architecture, and prototyping.
Experience using AI across the design workflow for insight synthesis, rapid prototyping, and design-to-code.
Experience designing and maintaining quality across a multi-brand or multi-market consumer ecosystem.

Skills

Team leadership
High agency
Bias to ship
Exceptional craft and product taste
Design-technologist mindset
AI-native practice
Scale and systems thinking
Figma
Claude

Location

Berlin
Warsaw
North America

Work Type

Full-time

Experience Level

Director
Senior Director

Benefits

Scale and impact: Shape experiences for 6+ million customers across 8 brands and 16 markets.
A craft-and-AI-first culture: Leadership that champions experience quality, innovation, and AI-native ways of working.
Real ownership: End-to-end accountability for your domain with autonomy.
Growth: A defined leadership track and the chance to expand scope.
Global collaboration: Work with experienced product, engineering, and design partners across international teams.

About the Company

HelloFresh Group reaches more than 6 million customers across 16 markets through a portfolio of 8 consumer brands.
HelloTech, the global technology division, builds the digital consumer experience across Berlin, Warsaw, and North America.
Design is core to how HelloFresh competes, with a high quality bar defined by the 'zest-appeal' framework.
The company is moving fast towards an AI-native way of working.