About the Role
This senior role is accountable for accelerating growth in one of the region’s highest priority sectors, driving client-centric marketing strategies that elevate AECOM’s brand and support work winning across priority Defence accounts through disciplined, insight-led strategic marketing. Sitting as a key member on the Defence Sector Leadership Team, this role translates sector ambition into focused, integrated marketing strategies that directly support priority accounts, pipeline, sharpen differentiation, and increase relevance with senior decision-makers.
Responsibilities
- Act as strategic marketing partner to UK, Europe & India Defence leadership
- Drive brand-based marketing aligned to priority Defence accounts
- Link all marketing activity including client engagement to pipeline, work winning and retention goals
- Maintain an actionable view of defence procurement and influencers across the UK, Europe and India, including UK MOD, Single Services (RN, Army, RAF), equivalent Europe and India defence bodies and OEMs; proactively track and analyse market, policy and capability trends to shape campaigns, positioning and priority pursuits
- Work closely with Client Account Managers to champion the voice of the client and articulate the desired client experience across the business
- Synthesize insight from clients and the market to develop marketing objectives, strategy and plans aligned to business goals
- Determine the annual marketing budget required to deliver the strategic marketing plan and provide quarterly visibility of spending with performance analysis
- Defining and delivering integrated multi‑channel marketing plans (events, thought leadership, digital marketing collateral, media relations)
- Translate complex technical capability into compelling, credible narratives for Defence audiences.
- Manage and measures activities that deliver enhanced client engagement and experience
- Define success measures and KPIs, evaluate performance using insight and analytics, and recommend improvements to increase effectiveness
- Influence across a complex matrix without direct authority
- Build trusted relationships with senior leaders
- Represent Defence marketing strategy in senior leadership forums
Requirements
- Significant defence sector experience essential
- Significant integrated marketing experience, pivoting between strategic thinking and hands-on delivery
- Understanding of strategic business drivers and correlation with marketing strategy
- Client centric attitude, embracing the company brand and values
- Strong capabilities in communication skills, stakeholder management, storytelling, and content creation, B2B campaign management and delivery of marketing programmes with a focus on results
- Experience of working within a global matrix structure with large numbers of technical thinkers would be beneficial
- Understanding of GDPR and ability to advocate best practice to ensure compliance
- A preparedness to undergo UKSV Security Clearance
Skills
- Digital marketing skills
- Thought leadership campaigns
- Account-based marketing
- Excellent copywriting
- Editing skills
- Presentation skills
- Motivated self-starter
- Ability to work collaboratively
Location
- UK - London - Aldgate Tower
Work Type
- Hybrid
Experience Level
- Senior role
Education Level
- A Degree is in a relevant discipline such as Marketing, Defence studies or International Relations.
Benefits
- Flexibility you need to do your best work with hybrid work options
- Wide array of compensation, benefits and well-being programs
- Access to industry-leading technology and thinking
- Transformational work with big impact
- Work flexibility
About the Company
- AECOM is the world’s trusted infrastructure consulting firm, delivering professional services throughout the project lifecycle – from advisory, planning, design and engineering to program and construction management.
- On projects spanning transportation, buildings, water, new energy and the environment, our public- and private-sector clients trust us to solve their most complex challenges.
- Our teams are driven by a common purpose to deliver a better world through our unrivaled technical and digital expertise, a culture of equity, diversity and inclusion, and a commitment to environmental, social and governance priorities.
- AECOM is a Fortune 500 firm and its Professional Services business had revenue of $16.1 billion in fiscal year 2025.
- See how we are delivering sustainable legacies for generations to come at aecom.com and @AECOM.
Equal Opportunity
- As an Equal Opportunity Employer, we believe in each person’s potential, and we’ll help you reach yours.
- We are a Disability Confident Employer and will offer an interview to applicants who have a disability or long-term condition, who meet the minimum/essential criteria for the role.
- All your information will be kept confidential according to EEO guidelines.
