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About the Role

We are hiring on behalf of our client, an innovative, fast-scaling skill-based fantasy sports platform seeking a growth-focused Marketing Manager to lead user acquisition and market expansion across the NFL and American sports sectors. The platform offers a unique ecosystem where sports fans leverage their knowledge to climb a live Skill Rank and compete for real rewards, removing the traditional house edge in favor of true peer-to-peer competition. With a proven model and rapid growth underway, the next major strategic initiative centers on the NFL market. This role offers a rare opportunity to own a high-profile product launch from the ground up, build a growth playbook from scratch, and directly manage the execution and budget for a high-impact sports entertainment product.

Responsibilities

Define and execute the comprehensive marketing strategy for the NFL and American sports, managing the lifecycle from initial launch through the peak of the season.
Drive the growth of paid, depositing users across all marketing streams, continually optimizing the channel mix to meet target metrics.
Oversee the synchronized performance of paid media, creator partnerships, community development, and referral channels to build a cohesive growth engine.
Develop and scale the creator and influencer program, cultivating relationships that expand brand reach and foster an active community.
Manage the end-to-end marketing budget, utilizing data-driven insights to allocate capital effectively across various channels and maximize ROI.
Champion brand growth and community engagement, implementing retention strategies to turn first-time users into a loyal, long-term audience.

Requirements

3 to 5+ years of growth marketing experience specifically within the real-money or cash fantasy sports space (e.g., Daily Fantasy Sports/DFS, sportsbooks, or similar real-money gaming products).
A deep understanding of real-money user psychology, including deposit triggers, retention drivers, and the distinct dynamics of cash-based gaming.
Strong commercial acumen focused on user acquisition costs, unit economics, and channel-agnostic performance data.
Proven track record of running acquisition campaigns across multiple channels, with specific experience managing creator, influencer, or ambassador programs.
A builder mentality comfortable with fast-paced, high-growth environments and navigating ambiguity with speed and decisiveness.
A strong understanding of NFL and American sports culture.
Prior experience launching or scaling a real-money or skill-gaming product.
Experience building and scaling a brand community from its early stages.

Skills

Growth Marketing
User Acquisition
Multi-Channel Management
Partnerships
Creator Programs
Budget Management
Brand Building
Community Building
Analytical Skills
Campaign Management
NFL and American sports culture understanding

Location

Remote - Europe or North America

Work Type

Remote
Full-time

Experience Level

3 to 5+ years

Salary/Compensations

$80K - $100K

Benefits

Competitive salary and compensation package.
High degree of autonomy, scope, and ownership over a major product launch.
Opportunity to work with a fast-moving, collaborative team within the high-growth intersection of sports, gaming, and technology.
Direct visibility of performance impact from day one.

About the Company

MLabs is committed to offering equal opportunities to all candidates.
MLabs ensures no discrimination, accessible job adverts, and providing information in accessible formats.
MLabs fosters a diverse, inclusive workplace with equal opportunities for all.
MLabs collects and processes personal information for recruitment purposes only.
Information is managed securely in accordance with MLabs' Privacy Policy and Information Security Policy, and in compliance with applicable data protection laws.
Data may be shared only with clients and trusted partners where necessary for recruitment purposes.

Equal Opportunity

MLabs is committed to offer equal opportunities to all candidates.
We ensure no discrimination, accessible job adverts, and providing information in accessible formats.
Our goal is to foster a diverse, inclusive workplace with equal opportunities for all.
If you need any reasonable adjustments during any part of the hiring process or you would like to see the job-advert in an accessible format please let us know at the earliest opportunity by emailing human-resources@mlabs.city.
You may request the deletion of your data or withdraw your consent at any time by contacting legal@mlabs.city.