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About the Role
This role involves leading user acquisition and market expansion for a fast-scaling, skill-based fantasy sports platform. You will own the NFL market launch, develop a growth playbook, and manage marketing execution and budgets for a high-impact sports entertainment product.
Responsibilities
- Define and execute comprehensive marketing strategy for NFL and American sports.
- Drive growth of paid, depositing users across all marketing streams.
- Optimize channel mix to meet target metrics.
- Oversee performance of paid media, creator partnerships, community development, and referral channels.
- Develop and scale creator and influencer programs.
- Manage end-to-end marketing budget and allocate capital to maximize ROI.
- Champion brand growth and implement retention strategies.
Requirements
- 3 to 5+ years of growth marketing experience in real-money or cash fantasy sports.
- Deep understanding of real-money user psychology, deposit triggers, and retention drivers.
- Strong commercial acumen focused on user acquisition costs and unit economics.
- Proven track record of running multi-channel acquisition campaigns.
- Experience managing creator, influencer, or ambassador programs.
- Builder mentality comfortable with fast-paced, high-growth environments.
- Strong understanding of NFL and American sports culture.
Skills
- Growth Marketing
- User Acquisition
- Performance Marketing
- Budget Management
- Data Analysis
- Influencer Marketing
- Community Building
- Retention Strategy
Location
- Europe
- North America
- Remote
Work Type
- Remote
- Full-time
Experience Level
- 3 to 5+ years
Salary/Compensations
- $80K - $100K
Benefits
- Competitive salary and compensation package.
- High degree of autonomy, scope, and ownership.
- Opportunity to work with a fast-moving, collaborative team.
- Direct visibility of performance impact.
About the Company
- Innovative, fast-scaling skill-based fantasy sports platform.
- Platform allows sports fans to compete for real rewards based on skill rank.
- MLabs Ltd is the recruitment partner.
Equal Opportunity
- MLabs is committed to offering equal opportunities to all candidates.
- Ensures no discrimination and provides accessible job adverts and formats.
- Fosters a diverse, inclusive workplace.