Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

As a Creative Ad Strategist at The Rundown, you will own the creative engine for paid growth, handling research, ideation, production, launch, and analysis of ads primarily on Meta, with secondary ownership of Google, X/Twitter, and newsletter placements. This full-stack role involves using AI tools to streamline the creative process and working directly with the Head of Growth.

Responsibilities

• Research and analyze performance data from historical ads, Meta Ads Manager, and competitor ads to identify winning patterns and trends.
• Build a clear reporting cadence on ad performance, identifying what's working, what's fatiguing, and future testing opportunities.
• Generate ad angles, hook lists, and full scripts for various ad formats (talking-head, UGC, text-over-video, static) based on the Ideal Customer Profile and brand voice.
• Write briefs for creators and editors when additional support is needed for ad production.
• Produce ad creative end-to-end, including light editing, cutting clips, layering captions, adding music, exporting, and launching ads.
• Utilize AI tools for various aspects of the creative process, including voiceovers, ideation, scriptwriting, and generating static and motion creative.
• Build repeatable AI-powered workflows to increase creative throughput without sacrificing quality.
• Own campaign creative across channels, with a primary focus on Meta (Facebook/Instagram) and secondary ownership of Google (YouTube, Search, Demand Gen), X/Twitter, and newsletter ad placements.

Requirements

• Proven copywriting and scriptwriting experience with examples of successful scripts.
• Comfortable analyzing data to inform creative decisions.
• Hands-on production skills, capable of taking an ad from idea to finished product with basic editing software proficiency.
• Experience using AI tools daily for ideation, writing, production, and workflow building.
• Strong creative taste and the ability to deconstruct ad effectiveness.
• Self-starters with an entrepreneurial mindset.

Skills

• Copywriting
• Scriptwriting
• Data Analysis
• Video Editing
• AI Tools
• Creative Strategy
• Meta Ads Manager
• Google Ads
• X/Twitter Ads
• Newsletter Advertising

Location

• Remote

Work Type

• Remote
• Full-time

Experience Level

• Mid-level

Benefits

• Competitive base + performance compensation
• Flexible hours
• Fully remote work

About the Company

• Electrify is a dynamic new digital media company that invests in and scales creators with an established YouTube presence.
• The Rundown is the world’s largest AI community, informing millions about AI through a daily newsletter, social media channels, and AI University.
• Electrify offers a world-class creative culture with opportunities for growth and learning.
• Electrify is committed to fostering a culture that values innovative, diverse ways of thinking and driving positive change.
• Electrify Impact supports emerging creators and positive impact organizations, aligning with the UN's 17 sustainable development goals.

Equal Opportunity

• Electrify is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees.
• We provide employment opportunities without regard to age, race, colour, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law.