Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

You will own the creative strategy for all our paid channels, including Meta, TikTok, and Reddit, across all verticals. Your role is to build a systematic, test-driven, and scalable creative machine, acting as the quality gatekeeper for all live content and challenging the status quo.

Responsibilities

• Develop data-driven creative strategies per channel (Meta, TikTok, Reddit) and per indication, from audience insight to final briefing.
• Systematically build hook banks and messaging frameworks for complex health topics targeting non-traditional consumers.
• Establish a creative testing velocity of 5+ tests per week, focusing on hypothesis, testing, learning, and iteration.
• Develop creatives that pass ad reviews without losing impact, understanding HWG, platform policies, and gray areas.
• Brief UGC creators, freelancers, editors, and AI creative tools precisely to ensure high-quality output.
• Utilize AI tools as multipliers for content production and campaign workflows.
• Analyze creative performance at the ad level (Hook Rate, Hold Rate, CTR, CPO, POAS), derive learnings, and challenge the status quo.

Requirements

• 3-5+ years of experience as a Creative Strategist / Performance Creative Lead in D2C or health.
• Proven success with performance creatives on Meta and TikTok, with demonstrable cases including spend, CPO/CPA, ROAS, and scaling metrics.
• Experience with regulated medical topics (telemedicine, Rx, healthcare, pharma-adjacent), including knowledge of HWG compliance and navigating ad rejections.
• Experience in the supplement market, understanding claim limitations, angles, and mechanics.
• Fluent German (copywriting level) and proficient English.
• Ability to independently read ad-level metrics and make data-driven decisions.
• Owner mentality, treating test budgets as personal funds with a focus on ROI.
• Prioritize speed over perfection, with an 80/20 approach.
• Willingness to provide and receive radical candor.
• Comfort working with polarizing topics such as cannabis, erectile dysfunction, sick notes, and weight loss injections.
• Ambition to build a creative machine and lead a team within 2-3 years.

Skills

• Creative Strategy
• Performance Creative
• Meta Ads
• TikTok Ads
• Reddit Ads
• D2C Marketing
• Health Marketing
• Regulated Medical Topics
• HWG Compliance
• Supplement Market Claims
• Data Analysis
• AI Tools
• UGC Creation
• Video Editing
• Graphic Design

Location

• Remote

Work Type

• 100% remote
• Flexible working hours

Experience Level

• 3-5+ years

Salary/Compensations

• Competitive salary based on experience and proven track record

Benefits

• Shape the future of digital healthcare with real social impact.
• 100% remote work with flexible hours and no location restrictions.
• Competitive salary.
• Significant creative freedom and direct influence.
• Work within a cross-functional, passionate team.
• Budget for training, tools, and conferences.

About the Company

• Founded in 2018 with a vision to revolutionize digital health services in Germany.
• Has facilitated over 3 million online doctor consultations.
• Currently scaling new ventures in medical cannabis, weight loss injections, and men's health.
• Owner-driven and profitable, operating without an investment board.
• Shifting focus from media buying to creative excellence.
• Adopts an AI-first mindset, building lean, automated setups.
• Operates with a small team, emphasizing short communication lines, clear decisions, and significant creative freedom.

Equal Opportunity

• Non-discriminatory job advertisement – all genders welcome.