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About the Role
As a Senior Product Manager – Insights, AdTech, you will own the vision and execution of advertiser insights. Your mission is to help advertisers clearly understand the value of advertising by acquiring, retaining, and growing their customer base — and to empower them with actionable tools to maximize that value. You will work at the intersection of data, machine learning, and user experience, building insights-driven products that fuel advertiser satisfaction, budget growth, and long-term business impact.
Responsibilities
- Evolve Campaign Measurement: Build frameworks that go beyond clicks and conversions to measure the true value of advertising — including awareness, loyalty, and customer lifetime value.
- Deliver Actionable Insights: Translate complex datasets into proactive, contextual insights across the advertiser journey: campaign setup, in-flight optimization, and long-term strategy.
- Close Visibility & Adoption Gaps: Integrate insights directly into advertiser dashboards with real-time impact statements and contextual nudges.
- Build a Customer Lifecycle View: Provide clarity on customer mix and position advertising as a lever for strategic acquisition, retention, and re-engagement.
- Lead Cross-Functional Execution: Partner with engineering, data science, design, and commercial teams to launch insights-driven products that maximize advertiser adoption, efficiency, and ROI.
Requirements
- 8+ years of product management experience in AdTech, e-commerce, or data-driven industries, with a proven track record of delivering impactful measurement or insights products.
- 5+ years experience with campaign measurement and attribution (MTA, LTV, Media Mix Models, lift studies, brand impact analysis), optimization, or advertiser insights frameworks, ideally within an advertising or marketing technology environment.
- Ability to partner with engineering and data science teams to build products leveraging data and ML.
- Analytical with strong commercial acumen.
- Comfortable with SQL and querying large datasets; capable of translating complex analysis into simple, actionable product experiences.
Skills
- AdTech
- e-commerce
- data-driven industries
- measurement products
- campaign measurement
- attribution
- MTA
- LTV
- Media Mix Models
- lift studies
- brand impact analysis
- optimization
- advertiser insights frameworks
- marketing technology
- Data
- ML
- Analytics
- SQL
Location
- Berlin, Germany
Work Type
- Hybrid
Experience Level
- Senior
Benefits
- 27 days holiday with an extra day on 2nd and 3rd year of service
- 1.000 € Educational Budget
- Language Courses
- Parental Support
- Access to the Udemy Business platform
- Health Checkups
- Meditation & Gym
- Employee Share Purchase Plan
- Sabbatical Bank
- Public Transportation Ticket Discount
- Life & Accident Insurance
- Corporate Pension Plan
- Digital Meal Vouchers
- Food Vouchers
- Corporate Discounts
About the Company
- As the world’s pioneering local delivery platform, our mission is to deliver an amazing experience, fast, easy, and to your door.
- We operate in around 65 countries worldwide powered by tech, designed by people.
- As one of Europe’s largest tech platforms, headquartered in Berlin, Germany.
- Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.
- We enable creative minds to deliver solutions that create impact within our ecosystem.
- We move fast, take action and adapt.
- No matter where you're from or what you believe in, we build, we deliver, we lead.
- We are Delivery Hero.
Equal Opportunity
- We believe diversity and inclusion are key to creating not only an exciting product, but also an amazing customer and employee experience.
- Fostering this starts with hiring - therefore we do not discriminate on the basis of racial identities, religious beliefs, color, national origin, gender identities or expressions, sexual orientations, age, marital or disability statuses, or any other aspect that makes you, you.
- We encourage you to let us know if you need any accommodations or specific accessibility support to ensure a smooth interview experience—just let us know with an email to our Inclusion Officer at [email protected].
- Severely disabled applicants with equal qualifications will be given preferential consideration.
- You're welcome to share your pronouns (he/she/they) right from the start so we can address you respectfully from our first contact.