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About the Role

The Media Science team is expanding, creating a need for a Senior Specialist on the Paid Search team. This role focuses on creating, maintaining, and optimizing search ad campaigns using analytics and automation. While working within a team, the Senior Specialist is expected to independently execute and report on paid search campaigns, demonstrating strong critical thinking, curiosity, and project management skills to drive client ROI. This position offers the opportunity to work directly with clients, present recommendations, and contribute significantly to campaign optimizations.

Responsibilities

Lead all elements of search campaign launches, including setup, ad trafficking, and QA across Google, Microsoft Ads (Bing), and Apple Search Ads.
Monitor, manage, analyze, optimize, and develop assigned campaigns on a day-to-day basis.
Assist in campaign planning with recommendations on approaches, audience targeting, and measurement.
Independently build and present campaign-related analyses and performance results, including general reporting, audience deep dives, bid strategies, experiment results, creative analysis, and landing page strategy.
Drive and implement optimizations and new campaign strategies, such as bid approaches and ad copy A/B tests, to improve performance.
Ideate on new analytical methodologies for campaign optimization.
Validate data analyses by performing audits of data in reporting or creating new analyses for client benefit or efficiency improvement.
Manage media finance and billing for paid search campaigns.

Requirements

2-3 years of professional experience working directly with paid campaigns on Paid Search platforms such as Google, Microsoft Ads (Bing), or Apple Search Ads.
2+ years professional experience in analytics, advertising, ad tech, or media.
Experience managing $1M+ budget independently is a plus.
Ability to exhibit technical leadership and critical thinking by reviewing and identifying campaign setup errors or optimization opportunities.
Prior agency experience is a plus.

Skills

Understanding of the fundamentals of paid search advertising
Knowledge and in-platform experience with Google, Microsoft Ads (Bing), or Apple Search Ads
High proficiency with Excel
Strong math and statistics foundational knowledge
Proven ability to work independently and efficiently
Attention to detail
Time management
Excellent verbal and written communication
Experience presenting work to internal teams and clients
Aptitude for deeply interpreting data/analytics
Detail-oriented with a desire for managing the quality & accuracy of analytics
Desire to work on challenging problems that require flexibility in approach
Ability to think strategically, analytically, and proactively about diverse business problems
Collaborative attitude
Self-motivated and exhibits initiative
Willing & able to learn quickly
Abundant intellectual curiosity and integrity

Location

U.S.

Work Type

Full-time

Experience Level

Senior Specialist

Salary/Compensations

$80K-$90K

Benefits

Unlimited paid time off
401k with company matching and no vesting period
Annual bonuses
Generous medical plan
Paid parental leave

About the Company

Known is a data science firm and creative agency collaboration, founded with PhD data scientists and award-winning creatives working together.
The company has earned an Ad Age #3 A-List ranking, back-to-back Data & Insights Agency of the Year wins, plus Emmys, Cannes Lions, Clios, and Effies.
Known serves clients in finance, tech, entertainment, consumer goods, and real estate.
The company is distributed across the U.S. and is described as unapologetically ambitious.
Known's culture is built on four values: We are one team. We see the good. We never stop learning. There’s always a better way.
Known aims to build a legacy with talented people from diverse backgrounds, encouraging them to bring their whole selves to work and shape the company culture.

Equal Opportunity

Known is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or locally protected class.