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About the Role
This role focuses on personal branding, short-form video production, and organic audience growth. You will lead the end-to-end strategy and content creation for a premium, education-first social media presence, transforming client ideas into polished content to drive inbound interest and referrals.
Responsibilities
- Develop and lead an end-to-end social media strategy for TikTok and Instagram.
- Define content pillars, positioning, and a consistent posting cadence.
- Transform client ideas into polished short-form content.
- Produce and edit end-to-end content including Reels, TikToks, Shorts, graphics, captions, and copy.
- Lead a personal rebrand to establish a cohesive, premium, education-first identity.
- Create educational content regarding life insurance, family protection, and generational wealth.
- Grow accounts organically to drive community engagement and referrals.
- Track engagement, report on performance, and refine strategies.
Requirements
- Proven experience building and growing TikTok and Instagram accounts with a portfolio of results.
- Strong short-form video skills including ideation, filming direction, and editing.
- Solid graphic design, caption, and copywriting ability.
- Track record of building personal or founder-led brands.
- Strong eye for premium, aspirational aesthetics.
- Ability to simplify complex educational topics.
- Focus on organic, community, and referral-led growth.
- Flexible, proactive, and collaborative work style.
- Availability during EST working hours.
Skills
- Social Media Strategy
- Short-form Video Production
- Video Editing
- Graphic Design
- Copywriting
- Personal Branding
- Content Strategy
- Performance Analytics
About the Company
- The client is a life insurance agent focused on family and union-member benefits.
- The brand positioning is exclusive, premium, and education-first.