About the Role
We are looking for a Group Activation Director to lead a high-performing activation team and play a pivotal role in shaping investment strategy across a portfolio of leading national brands. This is an opportunity for an experienced media investment leader who thrives on developing people, building strong stakeholder relationships and driving exceptional commercial outcomes.
Responsibilities
- Lead, coach and inspire a team of investment specialists and future leaders.
- Mentor senior team members and support career progression across the group.
- Identify resourcing, capability and development opportunities before challenges arise.
- Foster a collaborative, high-performing and inclusive team environment.
- Build trusted relationships with senior client stakeholders.
- Act as the escalation point for complex investment and activation challenges.
- Provide strategic guidance that drives strong business outcomes and client growth.
- Champion innovative approaches and emerging opportunities across the media landscape.
- Lead large-scale media negotiations and investment strategies.
- Ensure commercial benchmarks, trading agreements and performance targets are achieved.
- Partner closely with specialist teams to deliver integrated, cross-channel solutions.
- Continuously seek opportunities to improve effectiveness, efficiency and value.
- Contribute to agency-wide initiatives and new business opportunities.
- Help shape investment products, processes and best practice across the business.
- Build strong market relationships and elevate Spark Foundry's profile within the industry.
Requirements
- Extensive media investment and team leadership experience.
- Experience leading and developing high-performing teams.
- Strong commercial acumen and negotiation expertise.
- Excellent stakeholder management and communication skills.
- Deep understanding of the Australian media landscape across traditional and digital channels.
- Confidence influencing senior decision-makers and navigating complex environments.
- A passion for mentoring others and helping people grow their careers.
- Adaptable, resilient and comfortable operating in fast-paced environments.
- Commercially minded with a strong focus on delivering results.
- A collaborative leader who builds trust and brings people together.
- Curious, forward-thinking and excited by industry change.
- A positive role model who leads with integrity and accountability.
Skills
- Media investment
- Team leadership
- Negotiation
- Stakeholder management
- Communication
- Australian media landscape
- Traditional media
- Digital media
- Influencing senior decision-makers
- Mentoring
Location
- Australia
Work Type
- Full-time
- Hybrid
- Remote
Experience Level
- Senior
- Director
Benefits
- Wholeself program supporting physical, mindful, and financial wellbeing.
- Creative, lively, and rewarding office environment.
- Publicis Liberté flexibility approach — "working your way with us."
- Access to Global AI Platform Marcel for career mobility and collaboration.
- Extensive Learning & Development opportunities via online learning platform.
- Career Conversations program for feedback and support.
- Diversity, Equality, and Inclusion strategy driven through committees.
- Birthday Leave.
- Flexible Public Holidays.
- Additional 5 days of leave after 2 years of service.
- Work Your World program enabling flexibility to work from anywhere in the world for up to 6 weeks per year.
- Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
- Access to counsellors, psychologists, and professionals through Sonder.
- Supportive and recovery-forward culture for employees with life-threatening illnesses.
- Partnerships with Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.
About the Company
- At Spark Foundry we bring HEAT to brands, Higher Engagement, Affinity and Transaction.
- Spark is uniquely positioned to deliver HEAT because we have an aligned set of beliefs that guide how we navigate a changing media landscape, a structure that is designed for total accountability and a repeatable methodology to bake continuous improvement into everything we do.
- Diverse thinkers with diverse thinking—what we call Allsorts—are essential to tackle challenges through the lens of different disciplines and perspectives.
- To succeed at Spark, you must thrive on the belief that great ideas are only great if they work.
- It’s not enough to be new, cool, or interesting; our solutions must drive business results.
- You need to embrace both the art and the evidence—right and left brain, imagination and activation, insight and technology in the pursuit of big ideas that are forensically measured.
- Publicis Groupe family, recent winner of the Employer of the Year Awards and one of the world's most progressive and dynamic modern communications businesses.
- We are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation.
- We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate.
- We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.
Equal Opportunity
- We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitment@publicisgroupe.com; your personal information will be kept confidential.
- Diversity. Inclusion. Equity. More than just words; these are part of our DNA.
- We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes.
