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About the Role

Serve as the strategic voice of the product's future, bridging product innovation with market demand. Lead the development and communication of internal and external product roadmaps, translating complex technical advancements into compelling value propositions. This is a highly cross-functional individual contributor role reporting to the Director of Roadmap and Innovation Marketing.

Responsibilities

• Drive development and maintenance of internal and external product roadmaps, managing tailored cuts for different audiences to ensure alignment with product strategy and market needs.
• Translate complex features and technical capabilities into clear, compelling value propositions for diverse audiences.
• Manage and execute all communications related to roadmap updates, milestones, and strategic shifts, building a strategic cadence and engaging content drumbeat to present our vision to customers.
• Gather and synthesize market intelligence, competitive analysis, and customer feedback to inform product roadmap prioritization.
• Coordinate cross-functional efforts to support product launches, growth initiatives, and sales enablement programs.
• Support product naming, ensuring consistency and brand alignment across all internal and external communications.
• Analyze existing workflows and trackers to identify inefficiencies, recommend, and implement best practices for enhanced productivity and streamlined release management.
• Develop and monitor KPIs to assess effectiveness of roadmap communication and release processes, providing data-driven reports for continuous improvement.

Requirements

• 5+ years of experience in B2B SaaS or enterprise tech product marketing, with experience in complex sales cycles and IT buyer personas.
• Experience in product marketing and program management/operations, leading complex marketing programs and GTM initiatives.
• Bachelor's degree in Marketing, Business, Computer Science, or related field.
• MBA or relevant Master's degree.
• Outstanding verbal, written, and presentation skills; ability to translate complex technical concepts into compelling value propositions.
• Proven ability to build relationships, influence without direct authority, and drive consensus across diverse, cross-functional teams.
• Strategic mindset connecting product features to market trends and business objectives.
• Strong analytical skills for interpreting market data, competitive intelligence, and performance metrics into actionable insights.
• Highly organized, detail-oriented, capable of managing multiple complex projects and deadlines.
• Ability to work independently, take initiative, and execute with minimal supervision.
• Proactive problem-solver with a continuous improvement mindset.
• Thrives in rapidly evolving environments, adapting to changing priorities and navigating ambiguity.
• Hands-on experience with enterprise-level marketing and project management tools.
• Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.

Skills

• Product Marketing
• Program Management
• Go-to-Market (GTM) Initiatives
• SaaS
• Enterprise Tech
• Complex Sales Cycles
• IT Buyer Personas
• Marketing Programs
• Product Roadmaps
• Value Propositions
• Market Intelligence
• Competitive Analysis
• Customer Feedback
• Product Launches
• Sales Enablement
• Product Naming
• Workflow Analysis
• Tracker Management
• Key Performance Indicators (KPIs)
• Data-driven Reporting
• Relationship Building
• Influence
• Consensus Driving
• Strategic Thinking
• Analytical Skills
• Project Management
• Problem-Solving
• Adaptability
• Ambiguity Navigation
• Enterprise-level Marketing Tools
• Project Management Tools

Location

• Hybrid
• California
• Washington
• Maryland
• New Jersey
• New York (including NYC metro area)

Work Type

• Hybrid
• Full-time

Experience Level

• 5+ years of experience in B2B SaaS or enterprise tech product marketing

Education Level

• Bachelor's degree in Marketing, Business, Computer Science, or related field
• MBA or relevant Master's degree

Salary/Compensations

• California: $119,100.00 - $184,700.00 base salary
• Washington, Maryland, New Jersey and New York (including NYC metro area): $114,600.00 - $163,725.00 base salary
• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.

Benefits

• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

About the Company

• Docusign brings agreements to life.
• Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives.
• With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents.
• Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

Equal Opportunity

• Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work.
• We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life.
• Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach.
• We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.