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About the Role
Sierra is building a platform to help businesses create better customer experiences with AI. This role will own the strategy and execution of Sierra's third-party event portfolio, designing high-impact experiences and enabling sales to drive pipeline.
Responsibilities
- Build the third-party event portfolio, owning strategy and evaluating opportunities against pipeline goals, audience fit, and brand impact.
- Design high-impact event experiences, including executive roundtables, panels, fireside chats, dinners, and field events, and define their content and messaging.
- Develop booth content and on-site narrative to reflect brand and clearly tell the Sierra story.
- Own sales enablement for events, partnering with Sales to build pre-event targeting and outreach, equip the field with materials, and develop post-event templates and follow-up motions.
- Integrate events into broader marketing campaigns, connecting them to content, demand gen, social, and ABM efforts for a coherent narrative and compounding results.
- Track event performance, gather feedback, and create reusable playbooks.
- Compile post-event reporting to capture successes, failures, and areas for improvement.
Requirements
- 5+ years of event marketing experience planning and executing corporate events.
- Strategic track record building event programs that drive measurable pipeline.
- Experience designing and programming event formats and developing content and messaging for senior audiences.
- Strong partnership instinct with Sales, understanding how events feed pipeline and building the necessary targeting, outreach, enablement, and follow-up.
- Demonstrated ability to manage producers, agencies, vendors, and conference/sponsorship relationships.
- Exceptional organizational skills and meticulous attention to detail.
- Strong communication and teamwork skills, with the ability to articulate plans and insights to all levels of the organization.
- Enthusiasm for managing events nationwide or internationally, with flexibility for regular travel.
Skills
- Event marketing
- Program management
- Sales enablement
- Integrated campaign management
- Content development
- Messaging development
- Vendor management
- Communication
- Teamwork
- Organizational skills
- Attention to detail
Location
- San Francisco
- Atlanta
- New York
- London
- Paris
- Madrid
- Munich
- Singapore
- Tokyo
- Sydney
Work Type
- In-person
- Travel
Experience Level
- 5+ years
Benefits
- Flexible (unlimited) paid time off
- Medical, dental, and vision benefits for you and your family
- Life insurance and disability benefits
- Retirement plan dependent on country of employment
- Parental leave
- Fertility and family building benefits through Carrot
- Lunch, snacks, and coffee
- Discretionary benefit stipend
- Free alphorn lessons
- Equity plans
About the Company
- Sierra is creating a platform to help businesses build better, more human customer experiences with AI.
- The company is guided by values: Trust, Customer Obsession, Craftsmanship, Intensity, and Family.
- Co-founders are Bret Taylor (former co-CEO of Salesforce, CTO of Facebook, co-creator of Google Maps) and Clay Bavor (18 years at Google, led Google Labs, AR/VR effort, Project Starline, Google Lens, and Google Workspace product and design teams).
Equal Opportunity
- We encourage you to apply even if your experience doesn't precisely match the job description.
- We strive to evaluate all applicants consistently without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.