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About the Role

Serve as senior leaders within the firm's Health Industry Sector Team, shaping strategy, driving growth, and delivering impactful communications programs for leading medtech, digital health, and health technology brands. Oversee a portfolio of complex, high-value digital health accounts, lead senior client relationships, and guide teams in delivering exceptional results at the intersection of technology and healthcare. This role is for strategic, hands-on communications professionals with deep fluency in medtech and digital health, mentoring teams, contributing to thought leadership, and playing an important role in new business development and talent growth.

Responsibilities

Serve as lead for a portfolio of key digital innovation health accounts, setting strategic direction and ensuring best-in-class delivery.
Advise clients across medtech, medical devices, diagnostics, digital health platforms, health IT, connected care, remote patient monitoring, AI/ML-enabled health solutions, and health technology innovation.
Define and oversee integrated communications strategies that build brand authority, trust, and long-term market leadership for digital health and medtech innovators.
Provide executive-level counsel on messaging, positioning, reputation management, issues and crisis response, and technology-to-story narratives.
Guide teams in translating complex clinical, engineering, and health technology concepts into clear, compelling, and business-relevant stories.
Own senior client relationships, acting as a trusted advisor and escalation point while ensuring client satisfaction, retention, and expansion.
Identify and drive organic growth opportunities across existing accounts.
Oversee financial performance for assigned accounts, including budgets, forecasting, staffing models, and margin management.
Contribute to Highwire's point of view on digital health and medtech trends.
Maintain and deepen relationships with top-tier health tech, digital health, medtech trade, business, and policy media, as well as analysts and key industry influencers.
Oversee thought leadership programs grounded in product innovation, clinical validation, health technology research, and data-driven insights.
Guide executive visibility strategies, including media training, keynote placements, bylined content, and conference speaking opportunities.
Support integrated amplification strategies across earned, owned, and social channels.
Represent Highwire and its clients at major digital health and medtech industry events.
Lead, mentor, and develop account teams, setting a high standard for strategic thinking, client service, and quality.
Support team growth through recruitment, coaching, performance management, and professional development.
Play a key role in new business development, contributing to pitch strategy, proposal development, and client presentations.
Partner with agency leadership and peers to support Highwire's Digital Innovation go-to-market efforts within the Health practice.
Contribute to agency marketing initiatives, including award submissions, case studies, and promotion of proprietary digital health research and insights.
Champion Highwire's culture of inclusion, empowerment, collaboration, and continuous improvement, and uphold the firm's commitment to DIBs.

Requirements

10+ years of PR or strategic communications experience, with significant agency leadership experience.
Deep, direct experience leading communications for medtech and digital health companies, including medical devices, diagnostics, digital health platforms, health IT, or connected health technology.
Proven success owning and scaling integrated communications programs for complex, high-growth digital health and medtech clients.
Strong command of the health tech and medtech media landscape, analyst community, and industry influencers covering digital health innovation.
Solid understanding of the regulatory and compliance environment governing digital health and medtech communications, including FDA digital health/SaMD pathways, FTC, HIPAA, and relevant industry codes.
Exceptional strategic writing, editing, and storytelling capabilities, with the ability to translate complex technology and clinical concepts into narrative.
Demonstrated experience providing executive-level client counsel and managing senior stakeholder relationships, including C-suite and board-level engagement at technology and health companies.
Track record of building, mentoring, and retaining high-performing teams.
Strong business acumen, including experience with forecasting, resourcing, and revenue growth.
Experience supporting and winning new business in a competitive agency environment.
Confident, collaborative, and decisive leader with a passion for digital health innovation and improving patient outcomes through technology.
Thrives in a fast-paced, high-growth environment while balancing strategic and operational priorities.

Skills

Medtech communications
Digital health communications
Strategic communications
Client relationship management
Team leadership
New business development
Thought leadership
Media relations
Public relations
Messaging and positioning
Reputation management
Issues and crisis response
Financial performance oversight
Executive visibility strategies
Integrated amplification strategies
Regulatory and compliance understanding (FDA digital health/SaMD, FTC, HIPAA)

Location

New York, NY (Hybrid)
San Francisco, CA (Hybrid)
Remote (California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Washington, D.C.)

Work Type

Hybrid
Remote

Experience Level

10+ years of agency experience
Senior leadership experience

Salary/Compensations

$130,000 to $195,000

Benefits

Medical coverage
Dental coverage
Vision coverage
401(k) matching
Generous paid time off
Flexible hybrid work model
Extended summer and winter breaks
Early log-off on Fridays (Empower Hours)
FSA options
Paid parental leave
Commuter benefits
Annual Growth Mindset stipend
Monthly technology reimbursement
Wellness benefit program
501c3 donation matching program
Mentorship opportunities
Professional development opportunities
Monthly recognition and team celebrations
Employee referral bonuses
New business referral bonuses
Quarterly Highwire events and team gatherings
Dog-friendly office environment

About the Company

Highwire is a strategic marketing communications agency at the intersection of innovation and industry.
We partner with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose.
We have integrated expertise in strategic marketing and communications, corporate reputation, creative, and insights.
We cut through the noise to deliver bold ideas and measurable impact across B2B technology, healthcare, cybersecurity, energy, professional and financial services, and more.
Highwire believes that storytelling fuels transformation and that the most impactful stories represent all voices and perspectives.
We foster an inclusive environment where everyone can feel safe, celebrated and worthy.
Our people-first culture is driven by four core values: Team Empowerment, Growth Mindset, Inclusion Always, Fierce Distinction.
We are looking for individuals with big ideas, strong opinions, and the energy to bring them to life.
We offer a supportive, inclusive, and collaborative workplace where you can grow and do your best work.

Equal Opportunity

We foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.
Our commitment to diversity, inclusion and belonging is foundational and embedded in our business and culture.
We aspire to change our industry and build a better future for all.