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About the Role
This role leads the end-to-end delivery of integrated B2B marketing for AMP Super’s workplace channel, aiming to drive growth, retention, and deeper employer engagement. You will shape tailored, insight-led strategies to win new mandates, strengthen top-tier accounts, and scale impact across the portfolio, using data to optimize performance and deliver measurable commercial outcomes.
Responsibilities
- Drive growth & retention: Deliver targeted campaigns to win new mandates and deepen engagement across Top 25, SMB and non-managed accounts.
- Segment-led strategy: Build tailored engagement approaches across the workplace book to improve value, retention and lifetime outcomes.
- Activate growth channels: Leverage employer/HCM platforms and digital channels to generate new member pipelines.
- Enable sales & relationships: Create tools, thought leadership and campaigns that support client teams and elevate AMP’s workplace proposition.
- Own performance & delivery: Lead end-to-end execution, tracking and optimisation—ensuring ROI, compliance and continuous improvement.
Requirements
- Proven strategic, analytical and commercially-minded thinker with strong project management, stakeholder and partner management skills.
- 7 plus years’ experience in delivering, defining, implementing, and optimising marketing initiatives across B2B channels, preferably within the Super sector or more broadly across financial services.
- Experience in partnering with B2B teams to drive growth in the channel including, working with product and relationship teams to understand their channel delivering.
- Broad technical understanding of direct and digital marketing, CX, channels and platforms, including email, social media, search and display advertising.
- Understanding of digital marketing trends and emerging technologies.
- Ability to adapt from BAU to the ambiguous with ease.
- Commitment, grit and growth mindset.
- Willingness to jump in and deliver across a variety of areas due to lean operations.
Skills
- Marketing
- B2B Marketing
- Superannuation Sector Marketing
- Financial Services Marketing
- Project Management
- Stakeholder Management
- Partner Management
- Direct Marketing
- Digital Marketing
- Customer Experience (CX)
- Email Marketing
- Social Media Marketing
- Search Engine Marketing (SEM)
- Display Advertising
- Data Analysis
- Strategy Development
- Campaign Management
- Performance Optimization
Location
- Australia
- New Zealand
Work Type
- Full-time
Experience Level
- 7+ years
Benefits
- Opportunities to connect, feel valued and do meaningful work.
- Support from first-class leaders invested in your success.
- Year-round opportunities to volunteer, fundraise and give back to the community.
- Inclusion and diversity initiatives.
- Support to put your best self forward during the selection process.
About the Company
- AMP is a financial services company that helps people with their banking, super, retirement, and finances.
- The company has been operating for over 170 years.
- AMP is undergoing a transformation with new leadership and thinking, aiming to redefine financial services.
- The company values clever ideas, encourages speaking up and trying new things.
- AMP fosters inclusion, diversity, and a warm feeling of belonging.
- AMP is committed to enhancing employment opportunities for Aboriginal and Torres Strait Islander people.
Equal Opportunity
- We believe in the power of inclusion and diversity.
- We're dedicated to fostering inclusion, diversity, and a warm feeling of belonging at AMP.
- We're your allies in the search for the perfect fit - when you apply, let us know how we can support you to put your best self forward during our selection process.
- We're also committed to enhancing employment opportunities for Aboriginal and Torres Strait Islander people, so we enthusiastically encourage candidates from these backgrounds to apply and explore our Reconciliation Plan on our website.