Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
About the Role
Discord is seeking an experienced Staff Product Marketing Manager to build go-to-market motions for its Ads product suite, focusing on Ad Formats and Mobile Performance. This role is key to accelerating the growth of Discord's Ad platform.
Responsibilities
- Develop and execute go-to-market launches for new Ad products, from Alpha to GA.
- Create and disseminate internal and external collateral, including CommDocs, pitch materials, case studies, and web assets.
- Conduct market research, customer segmentation, and competitive analysis to identify advertiser pain points and product opportunities.
- Lead activation initiatives with differentiated messaging, value propositions, and GTM motions.
- Build and scale impactful sales enablement programs, training, collateral, and tools for the Sales team.
- Define and track activation goals and KPIs across verticals, refining strategies for GTM performance.
- Partner with Business Marketing to establish Discord’s thought leadership and category presence through events, content, and partnerships.
Requirements
- 10+ years of Product Marketing experience in the advertising or related industry.
- Technical understanding of the ads ecosystem.
- Deep experience bringing products to market from strategy and ideation through testing and GE release.
- Proactive problem-solving mindset, with the ability to synthesize advertiser needs into product recommendations.
- Excellent GTM capabilities, with proven 0 to 1 product launches.
- Proven ability to influence XFN partners and leadership.
- Experience within the Gaming or Mobile verticals.
- Ability to influence product roadmaps with robust Inbound.
- Excited about building new processes, business models, and scaling an advertising business from the ground up in ambiguous environments.
Skills
- Product Marketing
- Go-to-market strategy
- Market research
- Customer segmentation
- Competitive analysis
- Sales enablement
- Messaging and positioning
- GTM capabilities
- Influencing stakeholders
- Inbound marketing
Location
- US
Work Type
- Full-time
Experience Level
- Staff
- 10+ years
Salary/Compensations
- $204,000 to $229,000
Benefits
- Equity
- Benefits
About the Company
- Discord has a highly engaged community of millions of daily active users.
- Discord plays a uniquely important role in the future of gaming.
- Discord is a multiplatform, multigenerational and multiplayer platform that helps people deepen their friendships around games and shared interests, and helps developers build and grow their businesses.
- We believe games give us a way to have fun with our favorite people, whether listening to music together or grinding in competitive matches for diamond rank.
- Join us in our mission!
Equal Opportunity
- Discord is committed to inclusion and providing reasonable accommodations during the interview process.
- We want you to feel set up for success, so if you are in need of reasonable accommodations, please let your recruiter know.
- Please see our Applicant and Candidate Privacy Policy for details regarding Discord’s collection and usage of personal information relating to the application and recruitment process by clicking HERE.