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About the Role

Zip is seeking a Field Marketing Manager to lead the Go-To-Market marketing strategy for the EMEA market. This role involves developing and executing regional marketing initiatives to support overall marketing goals, requiring a creative thinker with expertise in regional marketing dynamics, Account-Based Marketing (ABM), third-party event management, and budget management. The ideal candidate will have a proven history of driving results through field marketing programs and collaborating with cross-functional teams.

Responsibilities

Collaborate with marketing leadership to develop a regional marketing plan aligned with business goals.
Plan, execute, and oversee events including trade shows, hosted events, sponsorships, and webinars to generate leads.
Create and execute field events, closing dinners, direct mail, ABM, and custom experiences in collaboration with sales to advance deals.
Work closely with marketing, sales, and customer success to ensure event strategies align with business objectives.
Partner with Corporate and Growth Marketing teams to maintain alignment on strategy and priorities.
Create internal event and campaign overviews for sales enablement and visibility.
Measure event impact on pipeline generation, maturation, and closed-won deals, refining strategies for improved ROI.
Manage the regional marketing budget, optimizing spend to achieve KPIs.
Travel for events as needed (up to 40%).

Requirements

4+ years of field and event marketing experience, preferably in B2B SaaS or enterprise environments.
Proven ability to manage flagship conferences, sales dinners, and third-party sponsored tradeshows.
Experience developing and executing successful field marketing strategies and campaigns.
Exceptional project management skills with the ability to manage multiple priorities, deadlines, and stakeholders.
Excellent collaboration and communication skills to align cross-functional teams.
Familiarity with marketing tools like Salesforce, Marketo, or event platforms such as Splash and Zoom webinar.
A results-driven mindset with demonstrated success tracking and optimizing event impact on pipeline and revenue.

Skills

Field Marketing
Event Management
Go-To-Market Strategy
Account-Based Marketing (ABM)
Budget Management
Project Management
Collaboration
Communication
Salesforce
Marketo
Splash
Zoom Webinar

Location

EMEA

Work Type

Full-time

Experience Level

4+ years

Benefits

Start-up equity
Health, vision & dental coverage
Commuter benefit
Team building events & happy hours
Flexible PTO
Apple equipment
Home office budget

About the Company

Zip is an AI platform for enterprise procurement, enabling companies to secure resources for faster innovation by orchestrating procurement across teams, tools, and suppliers with AI agents.
Trusted by enterprises like T-Mobile, OpenAI, AMD, Mars, and Dollar Tree, Zip has saved over $8 billion and processed over $500 billion in spend.
The Zip team comprises product leaders from Apple, Airbnb, and Meta, and former procurement leaders from major organizations.
Zip has raised $371 million, achieving a $2.2 billion valuation, and has received recognition from Forbes Fintech 50, Fast Company's Most Innovative Companies, Inc. Best in Business, and LinkedIn Top Startups.

Equal Opportunity

We are committed to building a diverse and inclusive workspace where everyone (regardless of age, religion, ethnicity, gender, sexual orientation, and more) feels like they belong.
We encourage all candidates to apply even if your experience doesn't exactly match up to our job description.