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About the Role
As part of the Digital Business & Automation team, we are building scalable customer engagement programs powered by data, automation, and customer insight. We are looking for an Email Marketing & Content Specialist to support our self-service customer business through high-quality campaign execution, content creation, and customer communications.
Responsibilities
- Plan, build, and execute email marketing campaigns across the full customer lifecycle
- Create and optimize engaging content for emails, landing pages, and campaigns
- Manage campaign setup, templates, and customer journeys in HubSpot
- Ensure high-quality delivery through QA, segmentation, and personalization
- Monitor campaign performance and run A/B tests to drive continuous improvement
- Collaborate cross-functionally to translate business goals into effective customer communications
Requirements
- First experience in email, content, or digital marketing e.g. in a SaaS- or E-Commerce environment
- Native/C1 German + strong English communication skills
- Experience using HubSpot, building landing pages, forms, and email templates
- Familiarity with customer retention and lifecycle marketing concepts as well as campaign reporting and performance analysis
- Basic HTML/CSS knowledge
- Experience using AI tools to support content creation and productivity
Location
- Cologne (hybrid)
- Berlin (remote)
Work Type
- Permanent Contract
- Full-time
- Hybrid
- Remote
Benefits
- Hybrid work
- Workation (temporarily work from a destination of your choice within EU, Iceland, Liechtenstein or Norway)
- 28 vacation days
- 2.5 additional days off at Christmas, New Year's Eve and Carnival
- Buddy program
- Individual learning & development opportunities
- Events
- Health Pass
About the Company
- At Trusted Shops, we're on a mission to build Europe’s Community of Trust – where more than 40 million consumers and tens of thousands of businesses connect with confidence.
Equal Opportunity
- At Trusted Shops, we are interested in you as a person - whether you fit in with us is independent of gender, nationality, ethnic and social origin, religion/belief, disability, age, sexual orientation and identity. Trusted Shops is clearly committed to diversity and against discrimination.