Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
About the Role
This senior individual contributor role will pioneer product marketing for MCP, owning product messaging and positioning, go-to-market strategy, sales enablement, and the evidence and impact engine. The position reports to the Chief Marketing Officer.
Responsibilities
- Own the product messaging framework for product and service lines, including new solutions.
- Synthesize customer, market, and competitive insights to align messaging with customer needs.
- Develop new messaging strategies and ensure consistent communication across teams.
- Partner with product and innovation teams to ensure messaging success.
- Own the product launch/GTM motion and execution for upcoming solutions.
- Serve as the primary accountability for successful GTM rollouts.
- Coordinate the overall schedule, planning, and execution for GTM motions.
- Partner with Product, Innovation, RevOps, and Marketing to develop and execute a sales enablement strategy.
- Create sales enablement content as needed.
- Build and lead an engine to ensure a continuous flow of evidence, from research to case studies and testimonials.
- Ensure impact stories support the wider brand narrative.
- Define product marketing at MCP, its role, and its collaboration with other teams and partners.
- Create process, templates, and strategies from scratch.
Requirements
- Experienced product marketer with practical knowledge of essential tools.
- Experience generating customer and competitive insights.
- Experience creating product messaging frameworks and GTM strategy from scratch.
- Direct experience with PMA or Pragmatic approaches is helpful.
- Deep understanding of the K-12 market.
- Knowledge of instructional strategies, competency/mastery-based learning, blended learning, and math proficiency landscape.
- Experience in the classroom or in school/district offices is ideal.
- Fluency in the needs and challenges of educators and education leaders.
- A builder excited about creating process, templates, and strategies from scratch.
- Comfortable with both high-level strategy and hands-on marketing execution.
- Creative and flexible approach to getting things done.
- Genuine curiosity for AI's role in marketing.
- Serious hands-on familiarity with AI tools in a marketing context.
Skills
- Product messaging
- Product positioning
- Go-to-market strategy
- Sales enablement
- Content creation
- Market analysis
- Competitive analysis
- AI tools (Claude, etc.)
- K-12 market knowledge
- Instructional strategies
- Mastery-based learning
- Blended learning
- Salesforce
- Pardot
- Asana
- Google Workspace
Location
- Remote, USA-based
Work Type
- Full-Time
- Salaried
- Remote
Experience Level
- Senior individual contributor
Salary/Compensations
- $113,000 - $135,000 per year
Benefits
- Employer-sponsored health insurance through CareFirst BlueCross BlueShield
- Employer-sponsored dental and vision insurance and ancillary benefits through MetLife
- Participation in Vanguard 403(b) deferred-compensation plan with 3% employer match
- Paid Time Off (20 days vacation/PTO)
- Paid holidays
- Paid parental leave
- Sick and safe paid time off
- Me Days
- Ability to earn paid Comp time off
- Annual budget for MCP-funded Continuous Learning (after 6 months)
- FSA and Dependent Care FSA access
- 1x Salary Life Insurance company-paid coverage
- Access to Wishbone Pet Insurance Benefit
- Ability to set own hours (within reason)
About the Company
- The Modern Classrooms Project is a fast-growing 501(c)(3) nonprofit organization empowering educators to build classrooms that respond to every student’s needs.
- Founded by two award-winning teachers, we lead a movement of educators in implementing a differentiated, mastery-based instructional model that leverages technology to foster human connection, authentic learning, and social-emotional growth.
- Our free online course and training programs have empowered almost 100,000 educators nationwide and globally.
- We partner with schools and districts nationwide to train and support teachers and administrators.
- Researchers from Johns Hopkins University found overwhelming positive support for our approach.
- We are an ambitious, idealistic team passionate about our mission.
- MCP operates with a lean, outcomes-focused approach like a fast-moving startup.
- MCP Marketing is a focused team requiring a startup mindset.
- We are creative problem solvers, both specialists and generalists who chip in wherever help is needed.
- We leverage AI to fuel productivity and scale.
- We are an entirely remote team operating largely on US Eastern time zone hours.
Equal Opportunity
- The Modern Classrooms Project is committed to equal employment opportunity.
- We do not discriminate on the basis of race, color, gender, disability, age, religion, sexual orientation, nationality, or ethnicity.
- We are strongly committed to hiring a diverse team and encourage applications from traditionally under-represented backgrounds.