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About the Role

We are seeking a Head of Marketing to own how golfers discover, trust, and fall in love with GOLF+. You will report directly to the CEO and define how marketing accelerates the next chapter of GOLF+. This role involves establishing the vision for the marketing organization, shaping brand presence across all golfer touchpoints, and building the team and capabilities to support growth across VR, mixed reality, and simulator golf. This is a player-coach role, requiring hands-on work initially with deliberate team building as the company scales.

Responsibilities

Own the entire marketing function, including brand, belief, category creation, team and leadership development, product marketing and go-to-market strategy, partnerships, creators, community engagement, and growth/performance measurement.
Define GOLF+ positioning, voice, and narrative, building belief among golfers through cultural relevance, earned attention, and trust.
Lead and develop the marketing team, starting with the Product Marketing Manager, and build the function over 12-18 months.
Own product positioning and messaging, ensuring successful product launches and impactful first impressions for new market entries.
Shape strategies for leveraging creators, ambassadors, institutional partners (PGA TOUR, PGA of America, Meta), and word-of-mouth marketing.
Orchestrate growth across channels and own the outcome, ensuring performance and lifecycle marketing are effective levers.
Track key metrics, providing clear updates on performance, learnings, and future plans to leadership.

Requirements

Deep, genuine love of golf and understanding of the golf customer.
Complete, well-rounded marketing experience across brand, go-to-market, partnerships, and growth.
Proven ability to build trust, demand, and brand affinity through compelling storytelling and content.
Takes full ownership of outcomes with a strong appetite to lead and relentless execution from concept to completion.
Excellent communication skills with experience running meetings, aligning stakeholders, and conveying plans clearly.
Comfortable operating lean as a player-coach, ready to do the work and build the team deliberately.
Analytical and performance-literate, owning targets and understanding dashboards without making the funnel the sole focus.
Fluent with AI tools as a force multiplier across research, content, and workflow.
Based in Austin, TX, working in person with the team.

Skills

Brand building
Category creation
Storytelling
Partnership management
Community engagement
Growth marketing
Performance marketing
Data analysis
AI tools

Location

Austin, TX

Work Type

In-person

Experience Level

Player-coach
Leadership experience

Salary/Compensations

Competitive market cash + equity

Benefits

Healthcare benefits
401(k) plan with employer match
Short-term and long-term disability coverage
Basic life insurance
Well-being benefits
Unlimited paid time off
Paid parental leave
Several paid holidays
Golf stipend

About the Company

GOLF+ is building the leading platform for off-course golf, evolving from a premier VR golf experience into a connected ecosystem spanning VR, mixed reality, and simulator golf.
The company has achieved over 2 million downloads and nearly 5 billion shots hit in the game.
GOLF+ is the official VR partner of the PGA TOUR and has received investment from strategic partners including Rory McIlroy, Jordan Spieth, Ben Crenshaw, Tom Brady, Steph Curry, and Mike Trout.
The company's 2026 focus is expansion, launching GOLF+ Putting and GOLF+ Sim, while continuing to invest in the long-term VR vision.
This role is central to making launches successful and establishing GOLF+ as a credible, differentiated leader in the off-course golf ecosystem.

Equal Opportunity

GOLF+ is an equal opportunity employer.
We celebrate diversity and are committed to creating an inclusive environment for all employees.
We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic.