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About the Role
Waymo's Product Data Science team collaborates cross-functionally to drive informed decisions using data. This role focuses on connecting marketing performance to business outcomes, optimizing acquisition, and leading measurement and experimentation initiatives to safely and efficiently scale the Waymo Driver.
Responsibilities
- Connect marketing performance to real business outcomes by building ROI methodologies and efficiency guardrails.
- Own optimization across the full acquisition picture, including brand media, performance channels, promotions, and referrals.
- Design and run Waymo's incrementality measurement program, including geo-based holdout tests, switchback experiments, and media mix modeling.
- Build Waymo's LTV and CAC framework and use it to guide marketing spend allocation.
- Serve as the data science partner for marketing and product teams regarding measurement and experimentation.
- Lead deep-dive analyses across geos, audiences, creatives, and channels to identify growth levers.
Requirements
- At least 6 years of industry experience with a strong focus on growth marketing, including owning measurement strategy.
- Proven track record of partnering directly with marketing leadership.
- Proficiency in SQL and Python or R for data manipulation, statistical modeling, and experiment analysis.
- Hands-on experience designing and analyzing incrementality experiments (geo holdout tests, switchback designs, or intent-to-treat analyses) in a consumer tech, marketplace, or rideshare context.
- Strong causal inference fundamentals.
Skills
- Growth marketing
- Measurement strategy
- SQL
- Python
- R
- Statistical modeling
- Experiment analysis
- Incrementality experiments
- Geo holdout tests
- Switchback designs
- Intent-to-treat analyses
- Causal inference
- Media mix modeling (MMM)
- Multi-touch attribution (MTA)
- LTV and CAC frameworks
- Mobile measurement partners (MMP)
- Paid media platforms
- SEM
- Paid social
- Programmatic
Location
- US
Work Type
- Hybrid
- Full-time
Experience Level
- 6+ years of industry experience
Salary/Compensations
- $230,000—$284,000 USD
Benefits
- Discretionary annual bonus program
- Equity incentive plan
- Generous Company benefits program
About the Company
- Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver.
- Started as the Google Self-Driving Car Project in 2009, Waymo has focused on building the Waymo Driver—The World's Most Experienced Driver™.
- The Waymo Driver powers Waymo’s fully autonomous ride-hail service and can be applied to a range of vehicle platforms and product use cases.
- The Waymo Driver has provided over ten million rider-only trips, autonomously driving over 100 million miles on public roads and tens of billions in simulation across 15+ U.S. states.