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About the Role

The Manager, Performance Media is a senior, hands-on owner of Paid Search and Paid Social across a portfolio of clients. This role requires ownership of performance programs, continuous evolution, and connecting media decisions to measurable business outcomes. It encompasses strategy, campaign architecture, execution, measurement, optimization, and client communication, with a strong command of digital performance across various platforms and AI-powered media.

Responsibilities

• Own the strategic direction of integrated Paid Search and Paid Social programs across assigned accounts.
• Lead end-to-end campaign delivery across Paid Search and Paid Social platforms, including AI-powered campaign types and advanced bidding strategies.
• Audit ad accounts to identify performance, structural, and measurement gaps, then develop and execute modernization plans.
• Activate first-party and CRM data into media through privacy-safe methods, with an understanding of consent and data-privacy requirements.
• Optimize toward business outcomes, connecting media performance to client KPIs and using effectiveness, marketing-mix-modelling, and incrementality outputs to guide budget allocation and bidding.
• Serve as the senior day-to-day performance media anchor for assigned accounts, providing depth, continuity, and redundancy.
• Act as a hands-on player-coach who executes and elevates the team.
• Lead and mentor search and social buyers, building cross-trained bench strength and decision frameworks.
• Oversee high-quality reporting with actionable, business-relevant insights and clear recommendations.
• Collaborate with integrated agency teams and client analytics, marketing, and finance partners.
• Plan rigorously ahead of peak cycles.
• Operate with clear escalation and genuine shared accountability for outcomes.
• Develop a deep understanding of each client’s business and category.
• Anticipate client needs beyond individual campaigns.
• Contribute strategic, innovative thinking to internal and client discussions.

Requirements

• Minimum 8 years of experience in a digital performance agency or client-side role.
• Demonstrated ownership of accounts and a track record of delivering measurable business results.
• Hands-on expertise across SEM platforms (Google Ads, Microsoft Advertising, SA360) and Paid Social platforms (Meta, TikTok, Pinterest, Snap, Reddit, LinkedIn), including AI-powered campaign types and modern bidding.
• Strong, practical command of measurement and tagging infrastructure (GA4, GTM, Meta CAPI, Floodlight/CM360).
• Experience activating first-party and CRM data in privacy-safe ways (Customer Match, CAPI, clean rooms), with awareness of consent and data-privacy considerations.
• A business-outcomes mindset: comfortable optimizing to client KPIs and working with incrementality and media-mix-modelling concepts, not just last-click metrics.
• Strong client-facing skills with the ability to build and maintain trusted relationships.
• Ability to act as a senior point of continuity.
• Collaborative mindset with the ability to work cross-functionally.
• A strategic thinker with a passion for digital marketing.
• Demonstrates integrity, initiative, and a growth mindset.
• Relevant platform certifications (Google, Meta, etc.) are considered assets.

Skills

• Paid Search
• Paid Social
• Google Ads
• Microsoft Advertising
• Meta
• TikTok
• Pinterest
• LinkedIn
• Reddit
• Snap
• AI-powered campaign types
• Performance Max
• Advantage+
• Demand Gen
• AI Max
• Advanced bidding strategies
• Measurement
• Tagging infrastructure
• GA4
• GTM
• Meta CAPI
• Floodlight/CM360
• First-party data activation
• CRM data activation
• Privacy-safe methods
• Customer Match
• Conversions API
• Clean-room
• Predictive audiences
• Consent
• Data-privacy requirements
• Client KPIs
• Effectiveness
• Marketing-mix-modelling
• Incrementality
• Client communication
• Reporting
• Strategic thinking
• Digital marketing

Location

• Toronto

Work Type

• Full time
• Permanent

Experience Level

• Minimum 8 years of experience

Education Level

• Post-secondary degree or diploma in Media, Advertising, Marketing, Business Administration, or a related field.

Salary/Compensations

• $85k-$92k

Benefits

• A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

About the Company

• iProspect, a dentsu company, is a global digital-first end-to-end media agency.
• Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building.
• By delivering human-centric solutions, iProspect accelerates growth for the world's most iconic brands.
• The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.
• For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences.
• Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact.
• Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet.
• Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future.
• Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

Equal Opportunity

• We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results.
• We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work.
• We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best.
• If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsu.com or to begin a conversation about your individual accessibility needs throughout the hiring process.