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About the Role

The Digital Account Manager will own client relationships and drive performance across digital advertising campaigns, serving as the strategic lead and primary point of contact for clients to ensure retention, growth, and measurable ROI. This role combines data-driven insights with strategic thinking to optimize campaigns across PPC, SEO, Paid Social, Display, and YouTube, leveraging both AI-driven automation and traditional performance marketing best practices.

Responsibilities

Oversee execution and performance of digital campaigns across SEM, Paid Social, Display, and Video.
Monitor and optimize campaigns using proprietary technology and native publisher platforms.
Identify performance trends and proactively implement tactical improvements.
Act as the primary point of contact for assigned clients.
Lead performance reviews, presenting clear insights tied to business outcomes.
Translate complex performance data into actionable, client-friendly narratives.
Analyze cross-channel performance data to uncover growth opportunities.
Develop and present strategic recommendations aligned to client goals.
Guide clients on budget allocation, channel mix, and scaling strategies.
Partner with Sales, Ad Operations, and Creative teams to ensure seamless campaign execution.
Contribute to creative strategy and messaging aligned with performance insights.
Ensure timelines, deliverables, and quality standards are consistently met.
Identify opportunities to expand accounts through upselling and cross-selling.
Drive long-term client retention through performance, trust, and strategic value.
Support renewal conversations with data-backed performance narratives.

Requirements

Digital Advertising Account Management Experience OR 2+ years of experience in client-facing digital marketing or performance marketing.
Exceptional client-facing communication skills (written and verbal).
Ability to present complex data in a clear, compelling, and actionable way.
Experience leading performance reviews, QBRs, and strategy sessions.
Proven ability to identify upsell and cross-sell opportunities.
Strong understanding of retention strategies and client lifecycle management.
Ability to align marketing performance with client business goals.
Strong organizational and time management skills across multiple accounts.
Ability to prioritize tasks, manage deadlines, and ensure flawless execution.
Experience coordinating across internal teams (sales, creative, ad ops).
Comfort working with AI-driven platforms and automation tools.
Curiosity and adaptability in adopting emerging marketing technologies.
Proficiency in understanding how Google Ads (Search, Display, YouTube) works.
Experience with Meta Ads Manager.
Intermediate to Advanced skills in Microsoft Excel and/or Google Sheets.
Experience with Looker Studio.
Basic understanding of landing page UX and conversion rate optimization (CRO).
Working knowledge of ad creative specs and formats across channels.
Familiarity with Slack, Microsoft Teams, Click-up, or similar tools.
Must be able to work primarily between the hours of 9:30 AM - 6:30 PM ET.
Must have a player/coach mentality, willing to both execute and lead.
Ability to juggle multiple projects concurrently and set and meet deadlines.
Skilled at receiving and providing direct feedback.
Collaborative mindset and great teamwork skills.
Entrepreneurial & adaptable; great learning skills.
Curious, research-minded, data-informed.
Able to search for possible solutions and apply them.
Creative confidence.
Proactive communicator.
A sense of humor and a love of online culture.
Thrives in a start-up culture.

Skills

PPC
SEO
Paid Social
Display Advertising
YouTube Advertising
AI-driven automation
Performance marketing
Google Ads
Meta Ads Manager
Microsoft Excel
Google Sheets
Looker Studio
Landing page UX
Conversion rate optimization (CRO)
Ad creative specs and formats
Slack
Microsoft Teams
Click-up

Experience Level

2+ years of experience

Salary/Compensations

Competitive Salary

Benefits

Health, Dental and Vision Insurance
Paid Time Off
Company Holidays
401k

About the Company

At the COOL company, we believe in creating a win-win environment where everyone benefits. We are committed to ensuring users, publishers, franchisees, and advertisers all have a better experience and achieve more than they ever thought possible through our innovation, advanced AI, groundbreaking advertising technology, and teams of inspired experts.
Our every move, expansion, acquisition, and upgrade is done to provide that better experience for an ever-growing list of satisfied clients and users all over the world.
COOL Media products under the COOL company include DCO & Creative Automation, a data-driven, creative ad server capable of personalizing, automating, measuring, and optimizing digital ads and placements for advertisers; Franchise & Multi-Location, a complete advertising management platform for franchise and network businesses; Media & Attribution, a managed service solution for agencies and brands to reach and measure audiences; Publisher Experiences, a premier SSP and engagement platform for publishers; and Supply-Side Platform, delivering website and app publishers everything they need to maximize their ad revenue.
Coming soon in 2026, COOL AI is a next-generation advertising platform that builds, buys, and optimizes digital ad campaigns faster and smarter using AI. It automates every step of the media journey—from generating ad creatives to launching campaigns and optimizing performance across channels like Google and Facebook. With no agency fees or waiting, COOL AI helps brands maximize ROI through data-driven strategy, automated creative generation, and real-time performance measurement.
Collectively, the COOL company reaches over 350 million consumers monthly across their network of premium publishers and advertisers, including Disney, Hyundai, Air France, Kohler, Suzuki, Acer, Pearle Vision, Trek, Brita, Viking Cruises, MLB, Playmaker, Blitz, Evolve Media, and more.
Under the former umbrella of Insticator, the COOL company is a proud 7x recipient of the Inc 5000 list of America's fastest-growing private companies, a 2x recipient of Deloitte's Fast 500, recognized on Crain's New York Fast 50 list, recognized by Digiday's Digiday Media Awards as a company working to modernize digital media, and awarded as one of AdWeek's Top 10 Fastest Growing Solution Providers globally.
Our Core Values: Creative, Open-minded, Optimistic, Leaders.
We creatively integrate new elements in innovative combinations, fueled by our optimism to drive success. Our open-mindedness allows us to embrace new ideas and approaches, empowering us to lead our industry through bold initiatives. That’s the attitude we bring to work with us every day, and it’s what we expect from everyone who works here.
We also believe in this trio of truths that inform every decision we make and everything we do: Sleeves Up, 100% Viewability, Be Defiantly Great.