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About the Role

The Lifecycle Growth Marketing team at Lyft engages with millions of riders and drivers to drive preference and usage. This role involves working closely with cross-functional teams to design, test, and optimize incentive and non-incentive messages and experiences, leveraging a data-driven approach to personalize communications.

Responsibilities

• Own the lifecycle marketing strategy for your audience, defining channel mix, prioritization, and ensuring clear user value.
• Build and manage an experimentation program from ideation through results, with a clear point of view on testing.
• Partner with Engineering, Product, and Data Science to unlock new platform capabilities and influence roadmaps.
• Own performance reporting, defining metrics, experimentation setup, and sharing results with stakeholders.
• Drive creative strategy by briefing, reviewing, and iterating on assets across multiple channels.
• Apply behavioral science frameworks to inform message sequencing, timing, and incentive design.

Requirements

• 6+ years in growth marketing with experience owning a full lifecycle marketing program from strategy to roadmap management.
• Strong SQL skills required for data pulling and QA.
• A system for experiment prioritization with clear success metrics and the ability to deprioritize based on business needs.
• Ability to translate complex experiment results into clear takeaways for non-growth marketing audiences.
• Experience working cross-functionally to advocate for priorities and build alignment without direct authority.
• Ability to write tight creative briefs and provide specific, actionable feedback to designers and copywriters.
• Hands-on experience with AI tools and building automations or workflows.
• Experience using monetary incentives to drive behavior change and impact.
• Experience building complex automated marketing journeys in a CRM platform and identifying limitations of out-of-the-box functionality.

Skills

• Growth marketing
• Lifecycle marketing strategy
• Experimentation
• SQL
• Data analysis
• Cross-functional collaboration
• Creative brief writing
• AI tools
• Marketing automation
• CRM platforms
• Behavioral science

Location

• New York City area

Work Type

• Hybrid
• In-office (3 days per week)
• Remote (up to 4 weeks per year)

Experience Level

• 6+ years

Salary/Compensations

• $128,000 - $160,000

Benefits

• Great medical, dental, and vision insurance options
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan
• Discretionary paid time off (salaried) / 15 days paid time off (hourly)
• 18 weeks of paid parental leave
• Subsidized commuter benefits
• Lyft Pink membership

About the Company

• Lyft's purpose is to serve and connect.
• Lyft cultivates a work environment where all team members belong and have the opportunity to thrive.

Equal Opportunity

• Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging.
• All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law.
• We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.