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About the Role

We are seeking a Product Marketing Specialist to support the full spectrum of product marketing, including feature releases, product launches, competitive intelligence, and sales enablement. This role is central to Product, Sales, Customer Success, and Marketing, offering a significant impact on go-to-market strategies.

Responsibilities

• Partner with Product Marketing Leads to launch new products and solutions.
• Translate technical product information into clear customer-facing messaging that communicates benefits and differentiation.
• Develop persona-based messaging and sales tools to help revenue teams tailor Botify’s value to key buyers and influencers.
• Develop sales assets, training materials, and content to support revenue teams in moving deals through the pipeline.
• Maintain competitive battlecards and resources to support field readiness.
• Support Botify’s product innovation by packaging new capabilities into compelling customer stories, market updates, and enablement materials.
• Develop content for webinars, events, product insights, sales emails, and other marketing programs.
• Keep marketing materials, sales collateral, and feature guides current with Botify’s latest messaging and product updates.
• Track feedback, engagement, and adoption signals to improve launch, release, and enablement programs.

Requirements

• 1–3 years of Marketing experience in a B2B SaaS environment.
• Product Marketing experience is a plus.
• Hands-on experience across core PMM pillars: GTM, product launches, messaging & positioning, sales enablement, competitive/market intelligence.
• Track record of producing high-quality work in a fast-paced setting.
• Understanding of the SaaS industry, enterprise buying cycles, and market dynamics.
• Familiarity with search, digital discoverability, AI-powered search experiences, or e-commerce is a strong plus.
• Experience with tools such as Salesforce, Gong, ChatGPT, Claude, video tools like Descript and Google Workspace.
• This position is not eligible for employment visa sponsorship.

Skills

• Highly organized, with the ability to manage multiple concurrent projects, deadlines, and stakeholders.
• Ability to translate technical products into business value.
• Genuine enthusiasm for working in a fast-paced environment.
• Collaborative by nature, with strong cross-functional instincts and the ability to build trust across diverse teams.
• Excellent written and verbal communication skills, with an ability to write crisp, compelling copy for multiple audiences.

Work Type

• Flexible work policy

Experience Level

• 1-3 years

Benefits

• Unlimited Time Off
• 11 company holidays
• 16 weeks of parental leave
• Summer Fridays
• ClassPass Subscription
• Team building events and initiatives
• Flexible work policy
• Commuter benefits
• 401k
• Health and Wellness perks

About the Company

• Botify’s leading agentic AI search technology and seasoned experts ensure every brand has the power to be found, both in traditional and AI search.
• With one powerful platform, brands achieve visibility, relevance, and greater control across Google, Bing, ChatGPT, Perplexity, and more.
• Botify’s technology powers agentic workflows, AI-driven recommendations, and automated cross-platform indexation and deployment.
• Brands maximize visibility wherever consumers, bots, and AI agents search, protecting and capturing revenue across all search platforms.
• Trusted by 500+ leading brands including Macy’s, Levi’s, Farfetch, the New York Times, and Marks & Spencer, Botify drives digital discovery, sustained profitability, productivity, and brand authority in an AI-first world.

Equal Opportunity

• We are proud to be an equal-opportunity workplace.
• We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.