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About the Role

The Marketing Specialist is responsible for increasing the revenue potential of the Sales Enablement team by executing, measuring, and reporting on marketing initiatives for ADA Store, ADA Continuing Education, ADA Seal and ADA members insurance. This role handles key stages of promotional campaigns to streamline team workflows, ensuring projects are delivered on schedule and within budget. The Marketing Specialist also develops select promotions from concept through execution, monitoring progress toward short- and long-term goals to increase team productivity and helping ensure divisional goals are met or exceeded.

Responsibilities

Schedule and coordinate promotions planned by marketing managers, such as emails, mailers, ads, articles, and social media campaigns
Monitor performance of emails and share results with the team; may occasionally lay out and deploy select emails in HubSpot or other system to support digital manager
Coordinate tradeshow booths and other sales activities – create flyers, signs, slide decks and other collateral, compile and ship materials
Ensure high quality communications by proofreading promo content and reviewing images
Maintain team’s asset library of text, photo and video content
Track and report marketing expenses, create summary reports of select sales data

Requirements

Bachelor's degree or experience in lieu of degree
3 years of experience setting and following deadlines, planning and advancing projects, setting up meetings and emailing professionally with groups, and collaborating within a team; 7 years of experience in lieu of degree
Some experience working on marketing promotions and/or sales collateral
Some experience with print or digital marketing practices, basic graphic and web design, or email production
Excellent verbal communication, project management, listening, facilitation, prioritization, collaboration, and critical thinking skills
Must be a self-starter and results-focused
Intermediate experience in Microsoft Word and Excel, basic experience in PowerPoint
Travel once per year for 1-3 nights to dental tradeshows
Position may require before or after-hours work

Skills

Marketing promotions
Sales collateral
Print marketing
Digital marketing
Basic graphic design
Web design
Email production
Verbal communication
Project management
Listening
Facilitation
Prioritization
Collaboration
Critical thinking
Microsoft Word
Microsoft Excel
Microsoft PowerPoint
HubSpot
Marketo
Pardot
Salesforce
CRM system
Large database

Location

Chicago
Washington D.C.
Boston

Work Type

Hybrid Work Schedule (3 days from home)

Experience Level

3 years of experience
7 years of experience in lieu of degree

Education Level

Bachelor's degree
Degree in Marketing, Communications, English or similar field

Benefits

Promotes Work/Life Balance
Hybrid Work Schedule (3 days from home)
Health insurance/ dental reimbursement plan
Ample Paid time off
401(k)
Flexible Spending Account
Life insurance
Tuition reimbursement
Paid Parental Leave
Pet Insurance
Student Loan Refinance
2 days off to work at a charity event of your choice

About the Company

Purpose-driven nonprofit with a dynamic staff culture.
Meaningful purpose, motivated staff, and excellent benefits.
Headquarters is located in one of Chicago’s most iconic buildings, designed by a world-renowned architectural firm, and is close to public transportation.
More than 350 colleagues.
Named a 2024 Best-in-Class Employer By Gallagher and Top Workplace by the Chicago Tribune in 2019 and 2021!

Equal Opportunity

The ADA values a variety of backgrounds and experiences and is committed to providing equal employment opportunities to qualified job candidates.
The ADA is an equal opportunity employer of protected veterans and individuals with disabilities.
All qualified applicants will receive consideration for employment in open positions without regard to race, ethnicity, gender, color, religion, sex, age, marital status, ancestry, citizenship, physical or mental disability, medical condition, veteran status or any other characteristic.
The American Dental Association is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.