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About the Role

As a Product Marketing Senior Manager, you will own the marketing strategy and programs that activate, enable, and grow our global channel partner community. You will translate the value of our AI security platform into partner-ready narratives, demand programs, and enablement that help our partners sell with confidence and grow their TrendAI™ practices. This role is central to deepening TrendAI™’s reach, partner loyalty, and through-partner revenue by speaking the language of the channel and aligning platform capabilities to partner business models.

Responsibilities

Develop compelling, partner-centric value propositions that map TrendAI™ Vision One platform capabilities to partner business models, profitability levers, and growth opportunities.
Tailor messaging by partner type — service providers, distribution and reseller/VAR — to strengthen differentiation and relevance.
Ensure partner messaging is consistent globally while adaptable to regional channel structures and program nuances.
Build and develop compelling messaging and content that drive partnership narrative and value propositions for co-marketing and co-sell programs.
Operationalize through-partner motions, drive partner-sourced and partner-influenced pipeline, and measure business impact.
Support the partner experience across the lifecycle — from onboarding and certification to ongoing engagement and advocacy.
Create high-quality partner-facing content including partner playbooks, co-brandable campaign kits, solution briefs, pitch decks, presentations, and demand generation assets.
Build targeted enablement — talk tracks, battlecards, objection handling, use-case briefs — that improve partner seller confidence and consistency when engaging customers.
Package platform capabilities into turnkey, partner-ready programs.
Support messaging of the TrendAI™ partner program and enablement in collaboration with channel program teams.
Build partner communications and community engagement - newsletters, partner events and webinars, advisory councils, and recognition programs - that strengthen loyalty and mindshare.
Conduct ongoing research into channel dynamics, competitor partner programs, partner needs, and emerging routes to market.
Translate insights into concrete recommendations for channel sales, marketing, and program teams.
Identify emerging partner opportunities and help refine program and GTM focus areas.

Requirements

5+ years in cybersecurity, enterprise SaaS, or platform software.
Channel marketing, partner marketing, or GTM strategy experience strongly preferred.
Direct experience marketing to or through distributors, resellers, and value-added resellers ideal.
Ability to quickly understand partner business models, channel economics, incentive and MDF structures, and the realities of through-partner selling.
Exceptional written and verbal communication; able to articulate compelling stories tailored to diverse audiences — partners, customers, analysts, executives, and sellers.
Proven ability to influence and align cross-functional and cross-regional teams, including external partner stakeholders.
Passion for understanding partner and end-customer problems and translating them into clear, scalable program narratives.
Strong organizational skills and ability to manage multiple workstreams across global teams and partner ecosystems.
Ability to synthesize insights, analyze market trends, and develop data-informed channel GTM strategies.
Comfortable experimenting, refining, and driving new approaches to strengthen TrendAI’s channel relevance and partner growth.

Skills

AI security
Channel marketing
Partner marketing
GTM strategy
Cybersecurity
Enterprise SaaS
Platform software
Communication
Collaboration
Project Management
Strategic Thinking
Creativity
Initiative

Experience Level

5+ years

Benefits

Group benefits program with health and dental coverage
Telehealth Virtual Health Services
Life Insurance
Short & Long Term Disability
Pre-partum, maternity, parental and medical leave
Critical Illness Insurance
Mental Health Wellness Program
Wellness Incentive Program
Retirement Savings Programs with company match
Paid Time Off
14 Annual Holidays
Tuition Assistance
Employee Resource Groups
Competitive compensation with bonus opportunity tied to company performance
Ongoing learning opportunities
Broad technological opportunities
Achieving work-life balance
Team activities
Equity
Inclusion
Collaboration

About the Company

TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.
At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together.
Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.
AI Fearlessly.
Trend Micro embraces change, empowers people, and encourages innovation in a connected world.
Our diversity and multicultural workforce are key contributing factors to our success across the globe.
Trusted by the largest enterprises and governments across 185 countries, TrendAI™ secures the entire organization, from identities to infrastructure to data.
We embrace change, empower our people, and foster innovation in an increasingly connected world.
Our diverse, multicultural workforce is at the heart of our global success.

Equal Opportunity

Trend Micro welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.