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About the Role

As an Industry Marketing Manager at TrendAI™ focused on the public sector vertical (SLED and Federal), you will deliver market opportunity and buyer-centric insights into verticalized platform narratives and go-to-market programs. You will shape messaging, content, and mission-specific threat intelligence that powers field enablement and demand generation. This role requires fluency in government procurement processes, AI literacy, and cybersecurity maturity to align TrendAI’s platform capabilities with agency needs, deepening relevance, differentiation, and customer trust within civilian, defense, and intelligence community agencies.

Responsibilities

Develop compelling, federal, state, and local government value propositions mapping customer pain points to TrendAI Vision One™ platform capabilities.
Tailor messaging to resonate with agency CISOs, mission owners, program managers, and federal systems integrators, accounting for varying security maturity and authorization status.
Ensure messaging is consistent with federal mandates and frameworks (e.g., FedRAMP, StateRamp, FISMA, NIST 800-53/CSF).
Align messaging to specific federal and state contracting vehicles.
Build and execute comprehensive GTM strategies for the US Public Sector vertical.
Partner with federal sales leaders, channel partners, and systems integrators to operationalize federal-specific plays.
Create high-quality vertical content including federal-focused web pages, presentations, whitepapers, customer stories, webinar content, and demand generation assets.
Collaborate with campaign and content teams to package TrendAI Vision One™ capabilities into compelling federal-specific stories and use cases.
Build targeted enablement assets - pitch decks, talk tracks, battlecards, objection handling, use-case briefs - tailored to federal buyers.
Conduct ongoing research into federal-specific regulations and frameworks, competitive dynamics, AI and nation-state threat trends, and customer needs.
Translate insights into concrete recommendations for sales, marketing, and product teams.
Identify emerging opportunities in areas like federal AI governance, zero trust architecture, and mission-critical infrastructure security.

Requirements

5+ years in cybersecurity, enterprise SaaS, or platform software.
Product marketing, vertical marketing, or GTM strategy experience strongly preferred.
Direct experience marketing to US federal government agencies (civilian, defense, or intelligence community) and state/local governments highly preferred.
Broader experience with regulated or complex industries (financial services, healthcare, manufacturing/OT) also valuable.
Ability to quickly understand federal-specific challenges, including agency procurement and acquisition processes, state-wide contracts and master agreements, cooperative purchasing vehicles such as NASPO, multiple award schedules, authorization-to-operate timelines, AI governance mandates, and mission-critical operational realities.
Exceptional written and verbal communication skills.
Proven ability to influence and align cross-functional and cross-regional teams.
Strong organizational skills and ability to manage multiple workstreams across global teams.
Ability to synthesize insights, analyze market trends, and develop data-informed GTM strategies.
Comfortable experimenting, refining, and driving new approaches to strengthen TrendAI’s relevance in the US federal government sector.
No sponsorship will be provided for work permit applications or renewals.

Skills

AI governance
Nation-state threats
Supply chain threats
Zero trust mandates
FedRAMP
StateRamp
FISMA
NIST 800-53/CSF
Federal AI governance
Zero trust architecture
Mission-critical infrastructure security

Location

US Public Sector

Work Type

Full-time

Experience Level

5+ years

Benefits

Group benefits program with health and dental coverage
Telehealth Virtual Health Services
Life Insurance
Short & Long Term Disability
Pre-partum, maternity, parental and medical leave
Critical Illness Insurance
Mental Health Wellness Program
Wellness Incentive Program
Retirement Savings Programs with company match
Paid Time Off
14 Annual Holidays
Tuition Assistance
Employee Resource Groups

About the Company

TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.
TrendAI™ is always seeking exceptional talent; people who want to collaborate with the best and push boundaries together.
Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.
Trend Micro embraces change, empowers people, and encourages innovation in a connected world.
Our diversity and multicultural workforce are key contributing factors to our success across the globe.
TrendAI™ secures the entire organization, from identities to infrastructure to data.
We embrace change, empower our people, and foster innovation in an increasingly connected world.
Our diverse, multicultural workforce is at the heart of our global success.

Equal Opportunity

Trend Micro welcomes and encourages applications from people with disabilities.
Accommodations are available on request for candidates taking part in all aspects of the selection process.