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About the Role

We are seeking a Senior GTM Manager to orchestrate the commercial and promotional strategy for Formula E, focusing on the EMEA market and providing global leadership for regional Go-To-Market teams. This role involves owning the regional GTM strategy to drive ticket sales through full-funnel, audience-led campaigns, balancing global mentorship with hands-on execution and data analysis to uncover growth levers.

Responsibilities

Act as the strategic lead for the global Race GTM team, mentoring and directing Americas and APAC GTM Managers.
Own the central EMEA go-to-market plan, aligning departments on regional marketing strategy, audience priorities, and ticket sales targets.
Collaborate with Communications, Content, Talent, Marketing, and Ticketing teams around a unified vision.
Own the GTM agency roster, identifying, appointing, and holding partners accountable for execution.
Lead the regional approach to paid media and performance marketing, optimizing spend across channels.
Own the EMEA performance framework, extracting insights from data to optimize campaigns and make data-driven decisions.
Partner with host city directors and race promoters to ensure in-market plans focus on conversion and brand alignment.
Activate regional partnerships and make real-time campaign adjustments with full decision authority over local marketing and promotional tactics.

Requirements

Proven track record of developing and delivering large-scale, full-funnel go-to-market strategies within sports, entertainment, or high-growth global industries.
Experience managing complex performance marketing budgets and multi-channel media strategies (paid social, search, affiliate, programmatic).
Ability to dive deep into campaign analytics, extract actionable insights, and pivot tactics in real time.
Successful history of directly managing cross-regional teams (e.g., Americas and APAC) and navigating high-value external agency relationships.
Experience rallying diverse, cross-functional departments around a cohesive master plan.
Thrive in fast-paced environments with a proactive, solution-focused mindset.
Welcome high levels of autonomy and possess the confidence and commercial acumen to make split-second campaign adjustments.
Highly adaptable, collaborative, and passionate about sports and entertainment.
Excel at managing complex stakeholder networks, including internal C-suite executives and external host city directors and local race promoters.

Skills

Go-to-market strategy
Performance marketing
Data analysis
Campaign optimization
Stakeholder management
Team leadership
Agency management
Paid social
Search marketing
Affiliate marketing
Programmatic advertising

Location

Hammersmith, London

Work Type

Hybrid
Full-time

Experience Level

Senior

Benefits

25 days' annual leave
Birthday day off
Wellbeing leave
Opportunity to extend stay when travelling for a race event
Health Cash Plan
Access to Aviva Digital Workplace app
Enhanced Parental Leave
Flexible Bank Holidays
Paid volunteer and carer's leave
Cycle to Work Scheme
Electric Car Scheme
Formula E store discount
Regular social events
Employee working groups

About the Company

Formula E is the world's fastest-growing sport, redefining motorsport with a focus on innovation and sustainability.
Hosts over 100 races in iconic cities globally.
Backed by top manufacturers like Porsche and Jaguar.
Features elite drivers and cutting-edge EV technology.
The world's first sport certified Net Zero Carbon from inception.
Combines thrilling entertainment with a mission to advance sustainable progress.
Inspires a global fanbase with its high-performance GEN3 EVO race car.
Uses the spectacle of sport to alter perceptions and speed up the switch to electric mobility.
The home of Global Electric Street Racing.

Equal Opportunity

Formula E is building a culture where every voice matters, every perspective accelerates progress, and every individual is empowered to rise, contribute boldly, and shape a better world - together.
Will provide equal opportunities regardless of an individual's protected characteristics.
Believes in attracting and retaining diverse talent to strengthen its global vision with a variety of experiences, backgrounds, and perspectives.