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About the Role

Genius Sports is transitioning into a product-led organization and seeks a Product Marketing Manager, Betting to articulate the value of its sportsbook portfolio. This high-impact role involves shaping, launching, and growing the company's betting products by collaborating with various teams to bring complex offerings to market effectively.

Responsibilities

• Develop clear, differentiated positioning and messaging for Betting products, translating technical capabilities into customer-centric value propositions.
• Build messaging frameworks to ensure consistent communication of product functions, target audience, value, and market comparison.
• Reposition the Betting portfolio to emphasize technology leadership, automation, product performance, and innovation.
• Own and support Go-to-Market (GTM) plans for key Betting product launches, releases, and packages.
• Collaborate with Product, Commercial, and Marketing teams to define target audiences, pain points, objectives, timelines, KPIs, sales motions, collateral needs, and campaign requirements.
• Support major product and market events, including new season activities, tournaments, releases, and industry events.
• Create high-quality sales enablement materials, including sales decks, one-pagers, battlecards, narratives, FAQs, internal briefings, and training materials.
• Run product training and enablement sessions for Commercial teams.
• Partner with Commercial stakeholders to identify and address barriers to adoption or deal progression.
• Develop a strong understanding of sportsbook customers, operator needs, market trends, and the competitive landscape.
• Conduct and synthesize customer interviews, sales feedback, surveys, and market research to inform GTM strategy.
• Act as a customer and market voice within the Marketing team.
• Improve internal and external communication of new Betting products, features, and releases.
• Ensure important product updates are understood, adopted, and commercialized effectively.
• Support stronger customer education and product utilization through clearer communications and adoption-focused messaging.
• Develop deep expertise in Genius Sports’ Betting portfolio, understanding product functionality, value creation, sales processes, and competitive positioning.
• Build strong cross-functional relationships with Product, Marketing, Commercial, Trading, Operations, and BI teams.
• Contribute to the product development process by shaping target audiences, value propositions, packaging, naming, messaging, and launch readiness.
• Help build a repository of case studies, customer proof points, product performance stories, and launch reports.
• Identify customer success stories and develop them into collateral, campaign content, and thought leadership.
• Support post-launch and post-event reporting to demonstrate product impact, customer adoption, and commercial value.

Requirements

• 3–5 years’ experience in B2B product marketing, product-led marketing, commercial marketing, or a related role.
• Experience in a fast-moving technology environment such as sports betting, gaming, sports technology, SaaS, adtech, martech, data, trading, analytics, or enterprise software.
• Proven ability to simplify complex products and translate technical details into clear, commercially compelling messaging.
• Experience developing product positioning, value propositions, launch plans, sales collateral, and enablement materials.
• Strong written and verbal communication skills, with confidence in presenting to internal teams and acting as a product evangelist.
• Commercially minded, with an understanding of how marketing supports revenue, product adoption, and customer growth.
• Comfortable working cross-functionally with Product, Sales, Marketing, and Operations teams.
• Highly organized, detail-oriented, and capable of managing multiple workstreams.
• Curious, proactive, and comfortable delving into technical products, customer needs, and market dynamics.
• Experience marketing products or services to sportsbooks, betting operators, gaming companies, leagues, sports organizations, or B2B technology buyers.
• Experience bringing SaaS, data, trading, automation, AdTech, sports tech, or betting products to market.
• Experience conducting customer research, sales feedback sessions, or market analysis to inform GTM strategy.
• Experience creating sales enablement programs, product training materials, or product launch frameworks.
• Knowledge of sportsbook operations, in-play betting, trading, odds, official data, football products, or sports betting technology is a strong advantage.
• Bachelor’s degree in marketing, business, communications, digital marketing, or a related field, or equivalent professional experience.

Skills

• Product positioning
• Messaging development
• Go-to-market planning
• Product launches
• Sales enablement
• Customer insight
• Market understanding
• Product adoption
• Cross-functional influence
• Storytelling
• Communication
• Commercial acumen
• Organization
• Detail-orientation
• Curiosity
• Proactiveness

Location

• Remote
• Hybrid

Work Type

• Hybrid
• Office-first

Experience Level

• 3-5 years

Education Level

• Bachelor's degree in marketing, business, communications, digital marketing, or related field, or equivalent professional experience

Salary/Compensations

• $120,000 - $150,000 USD

Benefits

• Eligibility for additional variable compensation and equity
• Genius Sports Group's benefits plan
• Support for employee wellbeing
• Opportunities for skill, experience, and career growth

About the Company

• Genius Sports is enabling a new era of sports for fans worldwide by combining next-gen technology with live data.
• The company is evolving from a technology and services business into a more product-led organization.
• Values include: One team, being brave, driving change.
• Strives to create an inclusive working environment where everyone feels a sense of belonging and the ability to make a difference.

Equal Opportunity

• Let us know when you apply if you need any assistance during the recruiting process due to a disability.