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About the Role
Airbnb is seeking a Senior Social Measurement Lead to build and implement an effective social media measurement strategy for global marketing and communications teams. This role will influence how Airbnb understands social media's impact on business outcomes and guide teams on channel growth and performance improvement.
Responsibilities
- Define and own Airbnb's social measurement strategy, standardizing frameworks, KPIs, and success criteria.
- Elevate reporting into strategic storytelling, connecting social performance to marketing goals and company priorities.
- Lead a global test-and-learn agenda, designing and running experiments to identify breakout content and unlock reach.
- Drive insights and optimization by analyzing cross-platform performance and translating findings into actionable recommendations.
- Apply AI to accelerate analytical depth and speed in reporting and workflow automation.
- Own the social measurement tool landscape, maintaining expert knowledge and evaluating new vendors.
- Partner with Consumer Insights to enrich research with social-native observations.
- Independently pull, query, and analyze data across platforms and tools, ensuring data quality and consistency.
Requirements
- 15+ years of experience in social analytics, marketing measurement, or digital strategy, ideally at a global consumer brand or platform.
- Deep expertise in organic social and/or influencer measurement, including platform-native analytics and third-party tools.
- Strong analytical and technical skills, with experience in data querying, analysis, and dashboarding (e.g., SQL, Excel, BI tools).
- Proven ability to translate complex data into clear, compelling narratives for cross-functional teams and executive leadership.
- Experience leading test-and-learn agendas and applying experimentation frameworks to drive measurable business outcomes.
- Track record of influencing cross-functional stakeholders and driving alignment in complex, matrixed organizations.
- Comfortable operating at both strategic and executional levels.
- Demonstrated hands-on proficiency with AI tools for analytical work.
- Deep familiarity with the social measurement tool landscape, including proven ability to model or extrapolate data not directly available through public sources.
Skills
- Social analytics
- Marketing measurement
- Digital strategy
- Organic social measurement
- Influencer measurement
- Platform-native analytics
- Third-party social tools
- Data querying
- Data analysis
- Dashboarding
- SQL
- Excel
- BI tools
- AI tools for analytics
- Experimentation frameworks
- Cross-functional stakeholder management
Location
- US - Remote Eligible
Work Type
- Remote
Experience Level
- Senior
About the Company
- Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe.
- Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
Equal Opportunity
- Airbnb is committed to working with the broadest talent pool possible.
- We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions.
- All qualified individuals are encouraged to apply.
- We strive to also provide a disability inclusive application and interview process.
- If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com.
- Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.
- We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.