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About the Role
In this role, you will own the assortment roadmap and key monetisation levers for HelloFresh DACH product categories, driving AOV growth across Add-on Market, surcharge, and modular offerings. You will optimise assortment performance through data-driven analysis, shape pricing and bundle strategies, and translate insights into actionable commercial decisions. Working cross-functionally across Product, Culinary, Marketing, Operations, and Supply Chain, you will also help execute the merchandising calendar and leverage AI-driven automation to improve efficiency and execution at scale. This position is a 24-month fixed-term contract with the potential for conversion to a permanent role.
Responsibilities
- Own the assortment roadmap and monetisation lever design for HelloFresh DACH's product categories: Add-on Market (DACH only), surcharge, and modularity.
- Continuously track and improve product assortment through performance analysis, and partner with stakeholders to generate action plans that close performance gaps.
- Build AI automation workflows or agents to streamline category operations, performance reporting, and execution.
- Define and adjust pricing for surcharge items and selected add-on products within the broader pricing framework, including setting individual price points, recommending bundle pricing, and refining the approach based on results.
- Coordinate and drive the execution of product initiatives across operational workstreams, including Private-label, Product Ops, Culinary, Marketing, and Supply Chain.
- Execute the merchandising calendar across seasonal themes, cultural moments, and cuisine spotlights, in coordination with the lead PM who owns the broader commercial product roadmap.
Requirements
- At least 3 years of professional experience in a similar role.
- Comfort with assortment optimization under constraints, balancing trade-offs across margin, customer fit, and operational feasibility while maintaining momentum.
- Ability to translate consumer insights into viable product solutions by connecting qualitative and quantitative signals to commercial decisions on assortment, packaging, and pricing.
- Strong stakeholder management across Culinary, Operations, Marketing, and international teams, with the ability to distil complex initiatives for different audiences and build alignment.
- Keen interest in working with AI and applying it to continuously improve ways of working across teams.
Skills
- Commercial exposure
- Pricing fundamentals
- AI automation
Location
- Berlin-Kreuzberg
Work Type
- Fixed-term contract
Experience Level
- 3+ years
Benefits
- Discount for HelloFresh boxes and Convini products
- Development possibilities along with internal trainings and a yearly central Learning & Development budget for teams
- Flexible working hours
- Extensive Onboarding and Buddy Program
- Social events including team events, Friday beers, company runs, book club, etc.
- Discounted fitness offers with our Urban Sports Club and John Reed partners, as well as yoga classes
- Well-being initiatives in cooperation with Headspace and Spill
- Childcare and company pension scheme benefit
- Company pension scheme
About the Company
- HelloFresh DACH