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About the Role

Everlywell is seeking an experienced Growth Marketing Manager to lead paid search advertising efforts. This role will focus on scaling the SEM program, developing a robust search marketing strategy, and managing technical execution and partner relationships. The position offers the opportunity to expand into other PPC growth channels as the program evolves and involves close collaboration with the acquisition team.

Responsibilities

Own end-to-end paid search campaigns, including Shopping and Performance Max.
Measure and report on channel-level KPIs daily, weekly, and quarterly.
Create and drive SEM campaigns using rules-based automation to scale budget.
Conduct keyword research to inform bid strategies.
Collaborate with cross-functional stakeholders.
Define and execute experiments to improve channel performance.
Utilize AI workflows for SEM optimization, including bidding, KPI optimization, ad copy generation, and campaign deployment.
Drive innovation and automation in search tactics to increase top-line sales growth from new customers.
Understand customer search behavior and optimize ad investments for conversion.
Partner with analysts to derive data insights from search tactics.
Manage reporting using third-party search insights to enhance persona building and media consumption behaviors.
Maintain ongoing measurement of search KPIs.
Identify and evaluate opportunities to expand into additional PPC growth channels.

Requirements

7+ years of experience in search campaign management.
Recent direct-to-consumer or relevant agency experience.
Strong technical expertise in paid search performance tactics.
Deep knowledge of automation trends in SEM.
Proven experience running e-commerce Shopping campaigns and Performance Max.
Hands-on experience using AI tools and workflows within SEM.
Proven campaign management experience with 7-figure paid media budgets.
Technical, analytical, and empathetic to customer needs.
Proven track record of delivering impact through SEM investments to grow consumer sales.
Strong analytical skills.
Prior experience leveraging web analytics platforms (Google Ads, Bing Search, Google Analytics) to inform tactical decisions and strategy.
Strong communication skills, both upward and downward.
High intellectual curiosity.
Comfort collaborating cross-functionally in a fast-paced startup environment.

Skills

Paid search advertising
SEM
Shopping campaigns
Performance Max
Keyword research
Bid strategies
AI tools and workflows
PPC
Web analytics platforms
Google Ads
Bing Search
Google Analytics

Location

Remote

Work Type

Full-time

Experience Level

7+ years

About the Company

Everlywell is a digital health company pioneering the next generation of biomarker intelligence.
We combine AI-powered technology with human insight to deliver personalized, actionable health answers.
We transform complex biomarker data into life-changing insights.
We seamlessly integrate advanced diagnostics, virtual care, and patient engagement.
We reshape how and where health happens.
Over the past decade, Everlywell has delivered close to 1 billion personalized health insights, transforming care for 60 million people and powering hundreds of enterprise partners.
In 2025, an estimated 1 in 94 U.S. adults received an Everlywell test, solidifying our spot as the #1 at-home testing company in the country.
Fueled by AI and built for scale, we’re breaking down barriers, closing care gaps, and unlocking a more connected healthcare experience that is smarter, faster, and more personalized.

Equal Opportunity

Everlywell never requests fees, payment, or banking information at any stage of the recruitment process. Official communications and interview invitations will only come from verified email addresses ending in @everlywell.com or @everlyhealth.com. To ensure your application is secure, always apply directly through our official careers page at https://www.everlywell.com/careers/.