About the Role
Zynga Consumer Insights is seeking an experienced Consumer Insights Manager to lead research projects delivering insights on Zynga's game portfolio and the broader gaming market. This role involves independently managing qualitative and quantitative research from inception to completion, influencing innovation and improvements for both live and upcoming games.
Responsibilities
- Partner with stakeholders to design and scope primary research methodologies that align with key business objectives.
- Independently execute diverse qualitative and quantitative research projects, from facilitating player interviews to leading complex segmentation studies.
- Manage relationships with external research vendors and internal organizational partners.
- Build and maintain high-quality research panels to support Zynga’s ongoing research needs.
Requirements
- 4+ years of experience in a custom primary research function, either client or vendor side.
- Demonstrated proficiency with a comprehensive range of qualitative and quantitative primary research methodologies.
- Experience with survey tools such as Alchemer and Qualtrics.
- Strong interpersonal skills, with the proven ability to build cooperative and productive relationships with internal and external partners.
- Fluent English is essential.
- Some international travel will be required to attend research in person and to visit stakeholders.
Skills
- Qualitative research methodologies
- Quantitative research methodologies
- Survey tools (Alchemer, Qualtrics)
- Building trust and strong relationships
- Analyzing data
- Visualizing data
- Socializing information across an organization
- Building and maintaining research panels
- Proficiency in Turkish is a plus
Location
- North America
- Europe
- Asia
Work Type
- Full-time
- Hybrid
Experience Level
- 4+ years of experience
Benefits
- World-class benefits package that helps support and balance the needs of our teams.
About the Company
- Zynga brings people together through the power of play.
- A global leader in interactive entertainment and a proud label of Take-Two Interactive.
- Games have been downloaded over 6 billion times, connecting players in 175+ countries.
- Diverse game portfolio including FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™.
- Founded in 2007 and headquartered in California.
- Teams span North America, Europe, and Asia.
- Where fun meets innovation.
Equal Opportunity
- We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization.
- Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.
- As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process.
- Please contact us at accommodationrequest@zynga.com to request any accommodations or for support related to your application for an open position.
