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About the Role

The Associate, Sponsorship Marketing will support client relationships and work output for GroupM Sports + Entertainment clients. This position provides day-to-day coordination of all aspects related to the sponsorship portfolio and acts as a client representative with internal teams, external partners, and vendors. The role requires close collaboration with the media planning team to ensure alignment with client marketing and GroupM business objectives.

Responsibilities

Support client and manager in day-to-day matters related to client sponsorship portfolios.
Understand client businesses and sponsorship portfolios to ensure quality client service.
Develop and nurture relationships with clients and partners.
Lead and coordinate administrative tasks including finance management, meeting coordination, and deliverable tracking.
Contribute to the creation of sponsorship marketing plans.
Manage the project management and fulfillment of client sponsorship assets, including media planning, XM programs, and content development.
Develop measurement plans and reports on sponsorship performance.
Support strategic and creative input into the development of programs initiated by client partners.
Support new business development, including organic growth and new initiatives.
Establish deep client knowledge to proactively identify business-building opportunities.
Review client media briefs and identify business solutions related to sport and entertainment marketing.
Identify strategic opportunities and develop initial concepts against key marketing and media initiatives.
Contribute to fostering a team culture emphasizing excellence of delivery and focus on outcomes/results.
Work with senior leadership to build effective processes and a high-performance culture within the team.

Requirements

Familiarity with fundamentals of sponsorship marketing.
Ability to operate professionally and efficiently within the ecosystem of client partners and stakeholders.
Passionate about the industry and driven to apply foundational sponsorship/marketing knowledge while learning new skills.
Knowledgeable of the sponsorship industry, staying apprised of current events and best practices.
Organized and detail-oriented with an understanding of how to manage projects and tasks.
Strategic, creative, and innovative thinker.
Excellent communication skills, both written and verbal.
Familiar and experienced with PowerPoint.
Exceptional interpersonal and relationship management skills.
Self-starter, solutions-oriented, and drives results.
Ability to work collaboratively in a team environment.
Adaptive and flexible personality comfortable with fluid business dynamics and supporting different functions as required.

Skills

Sponsorship Marketing
Media Planning
Project Management
Relationship Management
PowerPoint
Strategic Thinking
Creative Thinking
Communication Skills
Interpersonal Skills

Location

Hybrid

Work Type

Hybrid
Full-time

Experience Level

Associate

Education Level

Post-secondary degree with a focus on marketing and/or business

Benefits

Competitive medical insurance
Group retirement plans
Vision insurance
Dental insurance
Significant paid time off
Preferential partner discounts
Employee mental health awareness days

About the Company

WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
WPP is the creative transformation company, using the power of creativity to build better futures.
WPP Media is WPP's global media collective, bringing the best platform, people, and partners together to create limitless opportunities for growth.
GroupM Sports + Entertainment is an award-winning division of GroupM, helping brands connect with consumers through their favorite passions.

Equal Opportunity

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.