Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

The Senior Marketing Engagement Lead (MEL) owns portfolio-level customer engagement strategy, brand stewardship, and governance for in-market IG brands and campaign waves. This role sets quality standards for Local Campaign Blueprints, leads cross-brand prioritization, competitive readiness, and performance optimization. It partners with customer-facing teams to translate insights into action, coaches field partners, and represents Canada in above-LOC initiatives.

Responsibilities

Set engagement priorities across IG in-market brands/waves, managing sequencing conflicts and capacity constraints.
Ensure consistent customer experience principles across the portfolio.
Own and articulate the Canadian in-market IG portfolio vision, strategy, and annual operating plan.
Translate PDT BU and IBU priorities into locally relevant portfolio execution.
Ensure IG in-market portfolio marketing execution reflects Canadian market dynamics, customer needs, access considerations, and competitive opportunities.
Identify, interpret, and leverage market research, customer insights, field intelligence, and competitive data.
Develop and maintain productive relationships with KOLs, treatment centers, and key external stakeholders.
Lead the Canadian competitive response by partnering with customer-facing and cross-functional teams.
Own blueprint templates, minimum requirements, KPI discipline, and review cadence.
Establish readiness quality gates and drive continuous improvement in blueprinting.
Create a community of practice and share best practices.
Collaborate with Sales leadership and Learning & Development to recommend training content and strengthen account planning.
Lead alignment with BU leadership, Sales leadership, and Medical leadership.
Ensure decisions are documented with owners, outcomes, deadlines, and escalation pathways.
Lead and integrate the cross-functional brand team, ensuring aligned objectives, clear priorities, and coordinated execution.
Define what to test, where to scale, and what to stop.
Convert learnings into market playbooks and standards; drive adoption.
Lead lifecycle management planning, launch readiness for new indications or competitive countermeasures, and future asset considerations.
Represent LOC/cluster in engagement forums and decision boards as required.
Provide evidence-backed recommendations on central module roadmap, playbooks, and measurement standards.
Partner with Campaign Activation Lead(s) to reduce rework, improve cycle time, and increase transparency of performance reporting.
Support the Business Unit Head, Rare and the National Sales Lead to define in-market sales KPIs, monitor performance, identify risks and opportunities, and recommend actions.
Achieve disciplined investment aligned to long-term value creation, leading assumption development and commercial input into forecasting, business planning, and financial cycles.
Be responsible for delivery of marketing programs and initiatives that support achievement of financial targets.
Lead development, alignment, and tracking of cross-functional and marketing OPEX, identify deviations from plan, and develop mitigation options.
Clearly communicate brand priorities, campaign intent, consent objectives, account planning expectations, field execution priorities, approved messaging, KPIs, and performance feedback to the sales team.
Integrate digital, omnichannel, diagnostic pathway, and patient diagnosis considerations into brand strategy and tactics.
Use CRM, next-best-action, analytics, and insight platforms to prioritize engagement, track milestones, assess impact, and continuously refine execution.
Ensure all activities are conducted in accordance with Takeda policies, applicable laws, industry codes, privacy requirements, and medical/legal/regulatory review processes.

Requirements

5-8 years progressively responsible experience within pharmaceutical, including product management or commercial portfolio experience.
Minimum five years of proven ability to partner with stakeholders in healthcare systems, funding bodies, and policy-related environments.
Demonstrated ability to influence complex matrix organisations and support cross-functional execution.
Experience translating global strategy into local system impact, especially around brand initiatives and execution that show tangible and measurable outcomes.

Skills

External partner – credible with healthcare system stakeholders
Change enabler – supports new ways of working and engagement
Outcome-oriented – ability to lead cross-functional teams to drive impactful outcomes for patients and customers
Strong collaboration skills and ability to innovate
Strategic planning and execution
Strong analytical skills
Financial/Business acumen
Customer insight and market-shaping orientation
Deep understanding of specialty care, rare disease, immunology or plasma-derived therapies and public reimbursement and tender procurement models
Product launch, lifecycle management, competitive readiness, digital engagement or experience with patient diagnostics or diagnostic pathways are beneficial experiences.

Location

Toronto, Canada

Work Type

Employee
Regular
Full time

Experience Level

Senior

Education Level

Qualification in health sciences, business administration, or a related discipline; advanced degree such as MSc, MBA or equivalent is an asset

Salary/Compensations

$176,000.00 - $242,000.00

Benefits

Short-term and/or long-term incentives
Subsidies for fitness and internet
Medical, dental, and vision insurance
Basic life and accidental death and dismemberment (AD&D) insurance
Participation in the Registered Retirement Savings Plan (RRSP); company match into a Deferred Profit-Sharing Plan (DPSP) (if eligible)
Short-term and long-term disability coverage
Annual vacation entitlement; additional paid time off and company holidays
A tuition reimbursement program
A variety of well-being benefits

About the Company

Takeda is an industry-leading, global pharmaceutical company with an unwavering dedication to putting patients at the center of everything we do.
We live our values of Takeda-ism – Integrity, Fairness, Honesty, and Perseverance – and are united by our mission to strive towards Better Health and a Brighter Future for people worldwide through leading innovation in medicine.
Here, everyone matters and you will be a vital contributor to our inspiring, bold mission.
At Takeda, you will make an impact on people’s lives – including your own.

Equal Opportunity

Takeda is an equal opportunity employer.
Takeda Canada encourages applications from all qualified candidates.
In accordance with our accommodation policies and applicable provincial accessibility legislation, please advise us if you need accommodation in order to participate in the recruitment process. Any information you provide relating to accommodation will be addressed confidentially.