Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

The Product Manager, Credit Monitoring & Financial Wellness Platform is responsible for defining and executing strategies that maximize the value of the bank's credit monitoring, financial wellness, and identity protection capabilities. This role focuses on identifying opportunities to drive customer engagement, deepen relationships, improve financial well-being, and create measurable business outcomes through the platform. Working closely with product, analytics, marketing, digital, risk, and technology teams, this individual will develop business cases, evaluate growth opportunities, and define strategies that optimize both customer and bank benefits. The role serves as a key bridge between business objectives and product execution, helping shape priorities, investments, and future platform capabilities.

Responsibilities

Develop strategies to increase customer engagement, retention, and utilization of credit monitoring and financial wellness capabilities.
Identify opportunities to create customer and business value through acquisition, cross-sell, relationship deepening, financial health improvement, and customer loyalty.
Build business cases and recommendations for new features, partnerships, and investments based on customer insights, market trends, and financial impact.
Analyze customer behavior, market dynamics, and competitive offerings to identify growth opportunities and platform enhancements.
Develop customer segmentation, value propositions, and engagement strategies for targeted customer populations.
Translate customer needs and business objectives into strategic product priorities.
Partner with marketing, digital, analytics, risk, and product teams to drive adoption and maximize platform performance.
Collaborate with technology and delivery teams to ensure strategic priorities are reflected in product roadmaps and execution plans.
Support management of third-party partners and providers that enable platform capabilities.
Define and monitor key performance indicators related to customer engagement, financial wellness outcomes, product adoption, and business value.
Leverage analytics and customer feedback to identify opportunities for continuous improvement and growth.
Develop reporting and executive-level insights that inform strategic decisions and investment priorities.
Drives digital strategy across business segments to optimize digital experience, leveraging design thinking and other best practices.
Monitors the marketplace to assess digital experience trends and results in order to recommend new digital experiences or enhancements to existing experiences.
Prioritizes and decisions recommendations.
Drives business case development.
Develops and designs the features of new or existing digital experiences to take advantage of an identified market need or opportunity.
Manages the development, production, roll-out or promotion of digital experiences.
Partners with key stakeholders including Product, Technology, MIS, Line of Business, Marketing and other internal service partners as well as external stakeholders to ensure all digital experiences meet their strategic goals.
Partners with Marketing to Develop in product-specific marketing initiatives.
May participate in client facing activities.
As part of the first line of defense, supports risk management, compliance, and audit needs.
Drives business, financial, and customer experience results of new and existing products and effectively recommends modifications in experiences and/or marketing to improve results.
May coordinate and/or coach Product Managers and Associates.

Requirements

8+ years of experience in product strategy, business strategy, product management, digital banking, fintech, or financial services.
Strong experience using customer insights, analytics, and market research to drive business and product decisions.
Demonstrated ability to build business cases, influence stakeholders, and translate strategy into measurable outcomes.
Strong analytical, communication, and strategic thinking skills.
Experience with digital consumer products, financial wellness, credit, or customer engagement platforms preferred.
Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role.
In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Skills

Agile Web Development
Business Requirements Documentation (BRD)
Data Visualization
Digital User Experience
Employee Engagement
IT Architecture
JavaScript
Wireframing
Business Acumen
Competitive Environment
Data Gathering and Reporting
Design Thinking
Effective Communications
Innovation
Knowledge Of Product Line
Marketing Strategy and Positioning
Product Development Life Cycle
Project Management
Solutions Development

Location

Pittsburgh, PA
Philadelphia, PA
Cleveland, OH
New York, NY
Chicago, IL
Wilmington, DE

Work Type

In-office

Experience Level

8+ years

Education Level

Bachelors

Salary/Compensations

$112,000.00 – $249,600.00

Benefits

Medical/prescription drug coverage (with a Health Savings Account feature)
Dental and vision options
Employee and spouse/child life insurance
Short and long-term disability protection
401(k) with PNC match, pension and stock purchase plans
Dependent care reimbursement account
Back-up child/elder care
Adoption, surrogacy, and doula reimbursement
Educational assistance, including select programs fully paid
Robust wellness program with financial incentives
Maternity and/or parental leave
Up to 11 paid holidays each year
9 occasional absence days each year
Between 15 to 25 vacation days each year
Time off
Learning and career development
Wellness programs
Recognition

About the Company

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve.
We are all united in delivering the best experience for our customers.
We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success.
PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance.
For nearly 160 years, PNC has strived to make a meaningful impact for our employees, customers, communities, and shareholders.
We believe our success and positive reputation are built on open and honest dialogue, an unwavering focus on smart risk management, relationship-based customer service and community investments.
Our inclusive workplace allows our employees to be heard, valued, and developed to do their best work.
Being a great place to work means we are making a lasting difference for everyone we serve.
Check out the top reasons to join PNC.
PNC’s total rewards package includes things like time off, benefits, learning and career development, wellness programs, recognition and much more.
The benefits and programs highlighted below are just a sampling of what PNC offers its employees.
To learn more, visit our Total Rewards page.
If you're not ready to apply yet, or you'd like to learn more about PNC, join the Talent Community to receive regular updates on what's happening at PNC and available career opportunities.

Equal Opportunity

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.
This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.
California Residents Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.
At PNC we foster an inclusive and accessible workplace.
We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.