Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

PURPLE is seeking a self-motivated and dynamic Influencer Marketing Manager to join its fast-paced, growing Beauty & Wellness Division. This hands-on role is for someone deeply immersed in the creator economy, excited by both strategy and execution, who understands creator culture, can spot emerging talent, and is comfortable negotiating partnerships, managing campaigns, and analyzing performance data.

Responsibilities

• Continuously identify emerging creators, trends, and communities across beauty, lifestyle, wellness, and adjacent categories.
• Build and maintain a robust network of nano, micro, mid-tier, and premium creators across the UK and Europe.
• Stay ahead of platform trends and cultural shifts to identify new opportunities for clients.
• Create tailored influencer recommendations based on brand objectives, audience insights, and campaign goals.
• Develop and maintain influencer databases and talent mapping resources.
• Lead influencer marketing campaigns from briefing through to execution and reporting.
• Research, recruit, and manage creators for paid partnerships and seeding programs.
• Manage large-scale influencer activations involving high volumes of creators.
• Coordinate content approvals, timelines, deliverables, and campaign logistics.
• Ensure campaigns are delivered on time, on budget, and against agreed KPIs.
• Build and maintain strong relationships with talent managers, agents, and influencer management agencies across Europe.
• Negotiate rates, deliverables, usage rights, and contractual agreements.
• Act as the primary agency contact for influencer representatives.
• Maintain a strong understanding of market rates and creator valuation.
• Analyze influencer performance and campaign effectiveness.
• Use data and insights to inform creator selection and campaign optimization.
• Produce clear reporting and recommendations for both clients and internal teams.
• Monitor audience quality, engagement metrics, creator performance, and ROI.
• Track industry benchmarks and emerging measurement methodologies.
• Become the agency expert across influencer marketing platforms and tools.
• Utilize platforms such as Tribe, Traackr, CreatorIQ, Kolsquare, Lefty, and similar technologies to support campaign planning and measurement.
• Evaluate creator audiences and performance through platform analytics and third-party tools.
• Keep up to date with developments across social media, creator platforms, and the wider influencer marketing landscape.
• Support the development of the agency's Influencer Marketing offering.
• Contribute to new business opportunities and client growth.
• Help establish best practices, processes, and reporting frameworks as the function scales.

Requirements

• 4-7 years' experience in influencer marketing, creator partnerships, or social-first marketing.
• Agency experience preferred, ideally within beauty, fashion, lifestyle, or luxury sectors.
• Strong understanding of the UK and European creator landscape.
• Proven experience managing paid influencer campaigns from start to finish.
• Experience working with influencer marketing platforms and analytics tools.
• Strong commercial awareness and negotiation skills.
• Excellent project management and organizational abilities.
• Highly analytical and confident interpreting performance data.
• Exceptional relationship-building skills.
• Passionate about social media, creator culture, and emerging digital trends.
• Lives and breathes creator culture.
• Loves discovering emerging talent before everyone else.
• Enjoys building relationships as much as analyzing performance data.
• Naturally curious about trends, audiences, and digital communities.
• Wants to build and shape a growing function rather than simply manage an existing process.

Skills

• Influencer Marketing
• Creator Partnerships
• Social Media Marketing
• Negotiation
• Project Management
• Data Analysis
• Relationship Building
• Platform Analytics
• Trend Identification
• Talent Mapping

Location

• London

Work Type

• Full Time

Experience Level

• 4-7 years

About the Company

• PURPLE is a global lifestyle communications agency with offices in Los Angeles, Miami, New York, London, Hong Kong & Singapore.
• For more than two decades, PURPLE has been the leader in culturally connected, results driven brand communications.
• The agency brings together cross-generational and diverse personal networks globally to connect people and brands, build strategy, and drive commercial success.
• PURPLE's in-house talent pride themselves on their international networks, working collaboratively across luxury and creative industries to deliver game-changing earned media campaigns that are always bespoke, non-traditional, and often provocative.
• The agency offers connected services across Communications, Events, Social Media, Partnerships, and VIP & Talent.
• PURPLE doesn’t follow the cultural zeitgeist, we create it.