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About the Role

As the Brand Media Campaign Manager, you are accountable for developing and delivering media campaign plans across all key channels, including AV, digital, and OOH, in line with brand media strategy and objectives. You will monitor and report on brand and campaign performance, implement plans to optimize activity and media channels, and develop actionable plans to improve brand media effectiveness. You will also manage the reporting process for brand performance and investment against plan, including analysis, synthesis, and communication of performance insights.

Responsibilities

Delivery and implementation of media strategy and campaign plans to achieve communications objectives within the agreed brand media budget.
Synthesis, distribution, and ensuring application of key consumer, brand, and business insights across the wider team to ensure all brand comms activity is continuously optimized, including post-campaign evaluations.
Develop and deliver media opportunities/tests with media owners, creative teams, and agencies to find new routes for growth.
Delivery of marketing effectiveness plans that drive ROMI and strategic brand objectives.
Management of brand media spend, ensuring all activity is within the agreed budget and variances are reported.
Manage reporting for brand marketing performance against plan, including media and campaign performance KPIs, creating and implementing actionable insights for future campaigns.
Evaluate the success of campaigns and provide regular performance updates to key stakeholders.
Ensure effective collaboration within a matrix team to develop and deliver brand campaign plans and optimizations.

Requirements

Experience of, and passion for, media planning.
Strong analytical ability, with the ability to synthesize data and spot trends.
Experience working across ATL & digital media channels.
Ability to think strategically and optimize media plans to achieve maximum marketing effectiveness.
A good communicator able to work to tight deadlines and deliver within agreed timescales.
Great relationship management skills; ability to optimize business and media agency relationships.
Ability to work cross-functionally, with a strong understanding of the interplay of media and creative effectiveness.

Skills

Media planning
Data analysis
ATL media
Digital media
Strategic thinking
Communication
Relationship management
Cross-functional collaboration

Location

Hybrid
Peterborough
London

Work Type

Hybrid

About the Company

Compare the Market is a purpose-driven business powered by tech and AI, building high-performing, results-driven teams.
The company fosters an environment where employees can bring their authentic selves, grow a characterful career, and see the direct impact of their work.
Compare the Market is a business built for pace and performance, encouraging employees to think differently, act boldly, and deliver brilliantly.
The company believes diverse teams make better decisions and is committed to creating an inclusive workplace where everyone feels empowered to grow, contribute, and thrive.