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About the Role

Kestra Holdings is seeking a Digital Experience Manager to lead website, content authoring, and organic growth initiatives across all Kestra business units. This role is responsible for owning the digital experience from strategy through execution, including website optimization, content governance, SEO and AEO, analytics, and Sitecore CMS content operations. The ideal candidate brings a balance of strategic thinking, operational rigor, and hands‑on execution, and can partner closely with Creative, MarTech, Marketing, and business stakeholders.

Responsibilities

Develop and execute organic growth strategies to drive website traffic, engagement, and conversion.
Lead SEO and AEO (Answer Engine Optimization) efforts, including optimization for search engines, AI‑driven search, and generative answer surfaces.
Conduct keyword research, content gap analysis, and technical SEO audits.
Monitor and analyze performance using Google Analytics, Search Console, Looker Studio, and SEO platforms.
Translate data insights into actionable optimization and content recommendations.
Own website initiatives across all Kestra companies, including ongoing optimization, enhancements, and launches.
Partner with MarTech and development teams to define requirements, manage backlogs, and deliver updates through agile workflows.
Ensure websites meet performance, accessibility, and governance standards.
Serve as the primary website point of contact for cross‑functional teams and stakeholders.
Own Sitecore content authoring standards, workflows, and documentation.
Establish and maintain content governance policies, including authoring guidelines, SEO standards, and QA and publishing processes.
Enable and support content authors across the organization with clear documentation and training.
Oversee content creation, editing, scheduling, and publishing to ensure accuracy, consistency, and quality.
Identify and mitigate CMS‑related risks, limitations, and authoring issues.
Continuously improve website UX, navigation, structure, and content clarity.
Translate design intent into high‑performing digital experiences.
Validate usability, mobile responsiveness, and accessibility standards.
Own web, SEO, and content performance reporting.
Maintain dashboards and reporting cadences for leadership and stakeholders.
Provide insights tied to business goals, advisor experience, and marketing outcomes.
Work closely with Creative, Marketing Strategy, MarTech, Compliance, and external vendors.
Translate business objectives into digital requirements and execution plans.
Engage stakeholders to align website and content initiatives with organizational priorities.

Requirements

Bachelor’s degree in Digital Experience Design, Marketing, Communications, Information Systems, Human-Computer Interaction (HCI), or a related field, or equivalent practical experience.
5–7 years of experience in digital marketing, website management, and content strategy.
Hands‑on experience managing enterprise CMS platforms (Sitecore preferred).
Strong understanding of AI’s impact on search behavior, content discovery, and user experience.
Experience optimizing content for SEO, AEO, and generative search environments.
HTML/CSS Experience required.
Strong knowledge of SEO best practices and emerging AEO considerations.
Experience developing and enforcing content authoring and governance standards.
Proficiency with analytics and reporting tools (GA4, GSC, Looker Studio).
Ability to manage multiple initiatives, prioritize work, and collaborate cross‑functionally.
Strong written, verbal, and documentation skills.
Internal applicants must be in good standing and have a minimum of 1 year of service with Kestra.
Internal applicants must also have a minimum of 1 year service in current role unless approved by EVP.

Skills

Website optimization
Content governance
SEO
AEO
Analytics
Sitecore CMS
Strategic thinking
Operational rigor
Hands-on execution
Google Analytics
Search Console
Looker Studio
SEO platforms
MarTech
Agile workflows
Content authoring
Content creation
Content editing
Content scheduling
Content publishing
UX
Navigation
Structure
Content clarity
Usability
Mobile responsiveness
Accessibility
Web performance reporting
SEO performance reporting
Content performance reporting
Dashboard maintenance
Reporting
AI
Generative search
HTML
CSS

Location

Hybrid

Work Type

Hybrid
4 days in-office
1 day remote

Experience Level

5-7 years

Education Level

Bachelor’s degree in Digital Experience Design, Marketing, Communications, Information Systems, Human-Computer Interaction (HCI), or a related field, or equivalent practical experience.

Benefits

Competitive pay and benefits with a large employer (over 1600 employees nationwide)
401(k)
Health insurance
Competitive benefits package
Supportive, collaborative environment committed to professional excellence
Opportunities for training, development, and long-term growth within the firm
Tuition reimbursement for qualified expenses

About the Company

Kestra Financial is a wealth management platform dedicated to empowering independent financial professionals—including traditional and hybrid RIAs—to grow their businesses and deliver exceptional client service.
We combine advanced business management technology with personalized consulting to provide unmatched scale, efficiency, and support.
Our advisor-focused culture is built on innovation and advocacy, enabling advisors to offer comprehensive securities and investment advisory solutions to their clients.
Our Mission is Powering Financial Independence, enabling the growth and success of investing clients and the advisors who serve them.
We do that by living our values: Serve, Make it Happen, and One team.
Kestra Holdings Website: https://www.kestrafinancial.com/
Careers Portal: https://jobs.dayforcehcm.com/en-US/kestra/KESTRACAREERSITE
LinkedIn: https://www.linkedin.com/company/kestra-financial

Equal Opportunity

It is the policy of Kestra Financial to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, sex, sexual orientation, gender, identity or expression, age, disability, marital status, citizenship, national origin, genetic information, or any other characteristic protected by law. Kestra Financial prohibits any such discrimination or harassment.