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About the Role

Gravitee is seeking a Director of Brand to shape its market perception and solidify its leadership in API Management, Event Streaming, and AI Governance. Reporting to the VP of Marketing, this role will own the creative vision, translating complex technical concepts into distinctive campaigns and brand experiences that drive awareness, demand, and commercial success. It's a player-coach position requiring hands-on involvement in concepting, writing, art direction, and design, alongside leading external agencies and building an in-house creative function. The role will leverage AI tools to enhance ideation and production efficiency.

Responsibilities

Lead the creative expression of a new category, developing a brand world and campaigns.
Partner with Product Marketing to translate positioning and messaging into distinctive creative across the funnel.
Develop creative ideas and brand platforms that differentiate Gravitee.
Own and evolve Gravitee’s visual identity, design system, and tone of voice.
Set the creative standard across web, product, campaigns, events, social, and sales.
Act as the guardian of the brand, balancing creative ambition with commercial impact.
Stay hands-on in concepting, writing, art-directing, designing, and overseeing production of various creative assets.
Use AI tools to accelerate concepting, production, and iteration.
Build, mentor, and scale a high-performing in-house creative team.
Select, brief, and direct external agencies, freelancers, and production partners.
Run a clear intake and prioritisation process for creative requests.
Partner with Digital and GTM to ensure creative drives demand, pipeline, and conversion.
Define and use metrics to measure creative effectiveness.
Collaborate across Marketing, Sales, and Product to maintain brand consistency.

Requirements

Proven experience building out a new category or repositioning a company into one.
Experience leading the creative that successfully launched a new category in the market.
Genuinely hands-on in creative craft.
Proven manager of internal teams and external agencies, freelancers, and production partners.
A standout portfolio spanning brand, campaign, video, and digital, with craft and originality.
7+ years in creative roles.
3+ years leading creative teams.
Strong narrative and storytelling instinct; ability to translate complex technical products into clear, emotionally resonant stories.
Hands-on experience using AI tools to accelerate concepting, production, and iteration without compromising quality.
Commercially minded.
Comfortable in a fast-paced scale-up environment.
Able to connect creative work to pipeline and brand outcomes.
Excellent communication skills.
Track record of strong cross-functional collaboration.
Care deeply about high-quality output and brand clarity.
Curious, adaptable, and energized by the fast-moving AI landscape.
Take full ownership of projects from concept to completion.
Value a culture of openness, collaboration, and constant evolution.

Skills

Brand Building
Category Creation
Creative Direction
Visual Identity
Design Systems
Tone of Voice
Campaign Development
Video Production
Web Design
Social Media
Sales Enablement
AI Tools for Creative
Storytelling
Cross-functional Collaboration
Team Leadership
Agency Management
Project Management
Performance Measurement

Location

Hybrid

Work Type

Full-time
Hybrid

Experience Level

Director
7+ years in creative roles
3+ years leading creative teams

Salary/Compensations

Up to $154K OTE

Benefits

Competitive medical coverage
Pension / 401k program options
Stock options
25 days holiday + in-country national holidays
3 mental health days + wellness allowance
Your birthday off
Professional development budget
Quarterly team events + annual offsite

About the Company

Gravitee is a 2025 Gartner® Magic Quadrant™ Leader.
Gravitee is on a mission to govern the world’s intelligence.
Gravitee delivers the industry’s most advanced platform for Any API, Any Event, and Any AI Agent.
Gravitee is trusted by global leaders such as Michelin, Roche, and Blue Yonder.
Gravitee is bridging the gap between traditional tech and the new frontier of AI Security.
Gravitee combines the credibility of a market leader with the high-octane speed of a startup.
Gravitee hires 'Hold Nothing Back' individuals who are passionate about redefining how the world interacts with technology.

Equal Opportunity

Gravitee believes diverse perspectives make better products and stronger teams.
Gravitee does not discriminate on the grounds of sex, marital status, race, color, nationality or ethnic or national origin, disability, gender, sexual orientation, gender identity, age, pregnancy or maternity, marital or civil partner status, or religion or belief.